As a prank, Kyle Scheele worked with friends to create a cutscene of himself that jammed with a fake “Kyle Scheele Meal” promotional pizza. He then placed it inside his local gas station in Springfield, Missouri.
He wants to see how long it will take before the store starts and gets rid of most of it. After all, the meal wasn’t real.
But millions of TikTok views later, the popularity of the cutout inspired a real-life “Kyle Scheele Meale” that would benefit a charity.
Scheele said Friday that Kum & Go stores will be available.
Meal will include 12 oz. Red Bull and a pizza, says Scheele, are “just two pieces of pizza smashed directly into each other”.
The meal will cost $5, and between now and Thanksgiving, Kum & Go will donate $2 per meal, up to $10,000, to the No Kid Hungry charity. Scheele reports that Red Bull said they will match the total amount of donations.
Latest on TikTok suits:You can get money from TikTok class action lawsuit
‘Rally’:Hospice nurse’s video about unexplained death goes viral on TikTok
Scheele said in TikTok videotapes.
Collages have become so popular that Scheele, an author and motivational speaker for Springfield, says someone called and told him, “There’s a line here waiting to take the shot. selfie with your sign.”
Kum & Go and other major brands soon started participating.
While the convenience store chain teases actually creating the meal, many famous companies have tried to get in on the action.
Scheele said Uno, Nerf, Adobe and the Denver Nuggets were just a few who threw their hats into the inner ring. In the end, Kum & Go rolled the ball on its own.
Scheele said the company said, “What about a pizza?”
“It’s crazy it could work,” Scheele said he thought.
Most of the brand accounts that jumped into conflict didn’t come naturally with food connections, until Red Bull came out with the post, “Is it really a meal without wings?”
“From the bottom of my heart, thank you for everything you have done this week,” Scheele said. “Without this incredible base of crazy, ridiculous support, I don’t think any of this would have happened.”
