Earlier this year, lasted for weeks, mainly driven by stans The TikTok feud between Hailey Bieber and Selena Gomez brought to the internet one of the most absurdly famous beef dishes in recent memory. It’s also a terrifying reminder of how quickly bored young people (perhaps) will mobilize misinformation and innocuous interactions on social media, in the name of fashion stars. their favorite childhood. God help us!
Now, it looks like we’re on the brink of another internet proxy war involving two closely related parties: Kylie Jenner and just got promoted to A nepo-baby Sofia Richie. And it all stems from the former wearing a Bottega dress.
To my deep dismay, the source of this simmering fashion scandal is somehow related to Beyoncé. Last weekend, Jenner and her mother, Kris, attended the event Renaissance World Tour in Paris, with other A-listers like Megan Thee Stallion, Jay-Z, Gómez And Natalie Portman. The 25-year-old has documented some of her unusually chic, Old-Hollywood-style lewd acts while on vacation in Europe on TikTok and Instagram, sparking comparisons to Richie’s famous style later her feverish wedding in April.
Along with the sartorial selections above heir, Richie’s minimalist outfits have turned the “quiet chic” and “old money” aesthetic into a social media obsession. (Whether or not it’s technically “quiet” to wear a hot pink jumpsuit with the Chanel logo, though. disputed by some.) Thanks in part to Richie’s all-star wedding, online searches for the term “quiet luxury” have increased. 614 percent in the last year. And in March, fashion magazine named this clean, more elegant approach to clothing the biggest fashion trend of the year.
This minimalist axis is perhaps a response to a series of recent micro-trends, underpinned by low-priced fast fashion, making it harder to tell the difference between the inside and the outside. On the surface, there are also millions of people who, over a long period of time, have given up on more adventurous fashion choices for more basic pieces that will stand the test of time. But according to a large amount of the internet, Richie is the architect of all things corrugated and beige.
IN a viral (and criticized) tweett, one user described Jenner’s Paris outfit series from Memorial Day weekend—including a black midi dress by Bottega Veneta, a white maxi dress by Alaia, and matching Maximillian Davis jacket and mini skirt —is the “Sofia Richie effect”. The tweet was eventually mocked by other accounts, arguing about Richie’s influence and pointing out the commonality of wearing white.
But on TikTok, where Richie became a Gen-Z icon overnight, users are sure that Jenner is a calculated and desperate imitator. (Not entirely untrue.) The fact that the two appeared to be friends at one point, before Richie’s split from Scott Disick, Kourtney Kardashian’s former partner, made this so-called theft a should be worse.
“Kylie Jenner recently went on vacation to Paris,” begins TikToker @stephwithdadeets in a recent post. “And it looks like she took a page out of her old best friend’s fashion book. We’re all thinking about it, aren’t we? Kylie is striving to get that Sofia Richie vibe.
Another commentator humorously accused the founder of Kylie Cosmetics of “calling”[ing] background grid when she dressed up as Sofia Richie” in Paris. ONE Similar TikTok breaking the controversy with the insolent caption, “The only thing Kylie and her family are good at is stealing. Sofia Richie always has the old money style! Other users, pointed out Jenner’s new look, even including Jennifer Lopez in the photo. J.Lo’s crime? She wears a white shirt with a black sweater.
I’m used to how TikTok is home to sexism, anti-intelligence nonsense, and galactic brain conspiracy theories. That’s where fans who don’t care about history or are willing to do a quick Google search to throw untested claims into the feedback chamber and get rewarded for doing so. That said, the latest pitting between women under the impression that one of them possesses a certain look—and not the designer who created the fashion they’re wearing—is expected. wait.
How this strange proxy war could turn out, if Jenner dared to wear another modest dress in public, is another story. But based on user comments, the claim dispute by Richie stans, and Richie’s widespread disapproval of being a Gen-Z fashion icon on Twitter, we can (hopefully, sincerely pray) !) avoid another time-wasting Bieber/Gomez disaster.