Lesbian-owned brand JZD is now available at Target
It’s not every day that you wake up with a “Hey, mom, I made it” moment. And it certainly doesn’t happen overnight. But when that incredible achievement happens, there are no words to describe that unforgettable feeling. At least that’s how the founders and Latina lesbian power couple of Jen Zeano Designs, aka JZDfeel about them Historic debut at Target, officially launched at the beginning of Latinx Heritage Month. The brand known for its iconic “Latina Power” t-shirts and sweatshirts has a brand new line of apparel and lifestyle products exclusive to Target and all at affordable prices.
“Honestly, at that moment, I was very emotional, and I still am. I couldn’t stop crying,” co-founder Vero Zeano said. “To think back to how we started, there were so many obstacles in our lives, and then this is who we are now. I think about my inner child a lot, and I’m like , that little kid is so proud of you.” Her wife, Jen Zeano, launched her eponymous label in 2016 after quitting her job to work for the state of Texas. “Since the very beginning, I knew it had to work because I didn’t want to go back to work in that field,” she said of launching JZD. At the age of 7, she moved with her parents from Matamoros, Tamaulipas, Mexico to Brownsville, TX, where she and Vero met, married, and later founded their brand.
“We’re very young. We feel very comfortable when we struggle. And it’s not something new for us because of our childhood and early adulthood. We have an appearance. We had a modest body so it wouldn’t be a big deal for us if we broke down for a short time,” recalls Jen. After months of handling the business on its own, it had grown to the point of making She can’t be a single woman anymore.In order for her business to thrive in the way it should, she has to rely on her wife’s help.
At the time, Vero was working with a nonprofit that helped children from Central America stay in the United States legally. She supported them on special occasions, and for a time it was their paycheck. “It was the first year of our marriage, and we had nothing,” Vero said. “We live in a small one-bedroom apartment. We just have a bunch of dreams about love,” she added. “I said, ‘If we can do it then, we can do it again. Just keep doing it. “And if anything, we’ve got our degrees to take back.”
The risk-taking is definitely in their favor, as six years later, JZD is thriving in culture and community with a celebrity fan base thanks to more easily understood Latinx-inspired merchandise including pants clothing, jewelry, accessories and stationery. Everything from cute and quirky art to fun, inspirational, and catchy phrases is symbolic of Latinx growing up.
Much of their current success is thanks to Jen’s mom and dad, who are also part of the family business. “They’re our biggest inspiration,” Vero said. Jen is an only child, and her parents made our world their world. “The people who mean the most to me all over the world are always with me,” Jen added when asked what it’s like to work with her wife and family. “I enjoy working with everyone and we have a lot of fun.” The couple share that at the end of the day it all comes down to the line and knows when they should show up as friends, business partners and wives. “If we’re having a hard day at work, we’d say, ‘Pause; I need my best friend right now.'”
Jen and Vero were best friends for 5 years before they started dating, and it wasn’t long before they took the next step in their relationship and tied the knot. And in case you had any doubts about this couple running on fire, Jen is a Leo and Vero is an Aries. “We’re both workaholics. We have goals to meet, are ambitious, and we know what we want,” Vero said.
That initial passion and determination is what has brought them to their proudest moment: debuting at Target. “It’s far beyond anything we could have imagined,” Jen said. “The retail world is its own universe, and it’s been an amazing journey for us.” “I actually found out because someone texted us and was like ‘Congratulations on launching Target!’ We had a meeting with our entire team, and I said, ‘Guys, it’s live on the Target website!’ Almost everyone in the room was crying.”
Jen explains that getting JZD to where it is today is not only their hard work but also an honor for their ancestors. “It’s an incredibly proud feeling and everything that comes with that. I’m not only proud of us but also proud of my parents for all they sacrificed to get me here. here, and I’m proud of my grandparents for all they did to give my parents a better life so they could give me a better life. of us being grateful and proud of everything to get to this point.”
While it was an unexpected surprise for most people, there was one person who wasn’t surprised at all, as she always knew the megaretailer was a sight in their future. Jen says, “Two or three years ago, when the first Mas Que collection came out, she [Jen’s mom] come to me and say, ‘Un dia, ustedes van a estar ahi.’ And after I got the first call, I went to her house and said, ‘I need to tell you something,’ and when I said that, my mother was very cold and she said, ‘Yo te dije .’ She wasn’t even shocked! She just had so much faith and confidence that it would happen. ”
The Target collection is now available both in stores and online as part of a celebration of Latino Heritage, and it features 13 exclusives, including one that isn’t so basic. No Pasa Nada mũ hat ($10), a necessity Corazon Latino T-shirt ($16), gilded Guerrera necklace ($15), Poderosa Hoop Earrings ($15), very handy Cositas and Mandaditos Notepad ($10) and more.
“There are so many people behind the scenes who have helped us on this journey, and it hasn’t been easy. We didn’t know and learn along the way, so just saw our logo. was the biggest shock because it was like, we did it,” Jen said.
Image source: JZD