Liverpool’s psychedelic 2022-23 away kit aims to bring club culture from the dance floor to the pitch

Liverpool famous for embodying the “heavy football” philosophy of coach Jurgen Klopp, but they will bring the spirit of house music to Premier League with their new 2022-23 away kit.

The Reds used their new alternate jersey to pay homage to the city’s popular music scene and especially its role in 1990s dance music.

Inspired by club and rave culture, the shirt is covered in psychedelic swirling color waves create a shimmering effect similar to the pulsating strobe lights that illuminated the city’s nightclubs in the era.

Liverpool hosted a number of famous clubs, including Cream, The Quad and The Grafton, all of which regularly attracted famous guest DJs from around the world during the late 80s and 90s.

Official launch video for the away strip also comes with an exclusive new track called “Wildside” produced by musicians Ben Sharples and DJ Yousef of Liverpool, Red Devils fans.

Liverpool stars like Roberto Firmino, Ibrahima Konate and Diogo Jota created a new jersey for the launch. None of them were even born when the so-called “Second Summer of Love” was sweeping through the UK in 1988, although it’s not hard to picture Firmino’s beaming smile lit up. by UV lights on the dance floor of an Ibiza super club. .

As an in-depth look at city streets, the set features an all-new custom typeface for names and numbers, which has been adapted from the block lettering found on the iconic road signs that dot the streets. around town – from Penny Lane to Anfield Road.

Those names and numbers will be on a clear white cloth on the back of the tank tops, with metallic luster to, as the club put it, “emphasize the individuality of each player” (i.e. is to make them easier to read).

Liverpool fans won’t have to wait long to see the team step up in their new super color kit: They’ll wear it when they face off Manchester United during a pre-season friendly match in Bangkok, Thailand, on Tuesday.

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