Lifestyle

Lululemon declares Peloton a ‘copycat’


The Canadian sportswear maker sued Peloton in Los Angeles federal court, seeking triple damages because it was alleged by a competitor to “intentionally” infringe six design patents.

Lululemon filed the lawsuit five days after Peloton made it separate case in Manhattan federal court, seeking a statement that Lululemon’s claims had no merit.

Peloton and its attorneys did not immediately respond to requests for comment.

Disputes arising from Peloton debut in September of a private label clothing brand, following the end of the companies’ five-year co-branding relationship.

Lululemon said five Peloton women’s bras and leggings – Strappy Bra, High Neck Bra, Cadent Peak Bra, Cadent Laser Dot Bra and Cadent Laser Dot Leggings – infringed its patents.

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It also said another Peloton product, the One Lux Tight, was a clone of Align pants, one of the company’s all-time best-selling products.

Peloton “intends to closely copy Lululemon’s exclusive designs and treat its merchandise as high-quality Lululemon products in order to appropriate the great goodwill that Lululemon has spent so much time, effort and money on.” costs to cultivate,” Lululemon said in the complaint.

The Vancouver, British Columbia-based company, in a letter to Peloton on November 11, threatened to sue unless sales of the alleged counterfeits were suspended.

Peloton asserts in its lawsuit that customers should have no difficulty distinguishing the company’s products and that Lululemon’s designs are not distinctive enough to warrant patent protection.

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New York-based Peloton has sought to diversify its revenue streams, following sales growth for bicycles and treadmills slow down because more and more people are getting the COVID-19 vaccine and less are staying at home.

The cases are Lululemon Athletica Canada Inc v Peloton Interactive Inc, United States District Court, Central District of California, number 21-09252; and Peloton Interactive Inc v Lululemon Athletica Canada Inc, United States District Court, Southern District of New York, no. 21-10071.

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