Last November five, Frederic write about Lumigo‘S $29 million Series A round led by Redline Capital. The company creates a cloud-native application monitoring and debugging platform and has raised a total of $38 million since its launch in 2019.
In the most recent installment of my Pitch Deck Teardown series, I’m super excited to share the deck it used when it raised Series A last year. We’ll go through the full article and break down three of my favorite things that could be improved upon, and discuss some other highlights founders can learn from as they raise Series A funds. in the current fundraising environment.
We’re looking for unique pitch sets to get rid of, so if you’d like to submit your own presentation, here is how you can do it.
Slides in this deck
- 1 – Cover Slides
- 2 – “Summary”: summary slides covering the market, problems and solutions
- 3 – “Nice to meet you”: group slide
- 4 – “Cloud Native Evolution”: slip market trend
- 5 – “The Year of Cloud Native”: market development slide
- 6 – Crash slide
- 7 – Solution slide: solution overview
- 8 – “Lumigo solution”: solution slide (tracing)
- 9 – “Lumigo Solution”: solution slide (managed service)
- 10 – “Monitoring and debugging in one tool”: product slide
- 11 – “Customer Case Study”: use case slide
- 12 – “Case Study”: an overview of typical customer growth
- 13 – “Case study”: how the problem is currently solved
- 14 – “Case Study”: how to solve problems with Lumigo
- 15 – “Cloud-native visibility market”: market analysis (edited)
- 16 – “Forecast”: financial forecast interlaced slide
- 17 – “EoY target for 2021”: financial forecast graph slide (edited)
- 18 – “GTM”: go to market slide
- 19 – “Summary & Ask”: summarize the presentation and ask and use the proceeds
- 20 – “Thank you”: final closing slide
Three things to love
Lumigo was gracious enough to let me share its entire 20 slides, with only two notable deals: The team told me market analysis (slide 15) and financial forecasting (slides 15) slide 17) is commercially sensitive. That makes perfect sense. The rest of the deck is a master class in storytelling, with a series of truly elegant little details to tell the story of a highly complex company in a highly competitive market. I love how Lumigo brings the story to life by using a case study to drive the story (slides 11 to 14). Let’s dive in and take a look at some specific slides:
One of the best group slides I’ve seen
[Slide 3] The story of the Lumigo founders meeting and working together is very well done. Image credits: Lumigo
It’s really hard to make a good team slide, especially because every team is as diverse as the people it’s comprised of. Having said that, knowing what questions VCs often ask about teams can help make it happen. “You met each other?” is an easy question and keeps the conversation going. “When did you meet?” tends to help gauge how well founders know each other. That’s important because investors are considering whether to place huge bets on a small group of people who will join the pressure cooker of starting a startup together in the near future. Founders who have only recently met can be a risk.
