Gopi Vaid’s new festival collection – Qila, is a tribute to the great forts of India and their architectural beauty, beautifully captured in combining motifs and Beautiful geometric design, using gold and silver foil embroidery on vibrant colors and tonal prints.
Arnaz and Gopi’s Gopi Vaid brand, is best known for its wide range of kurtas and tunics as well as custom bridal wear. As well as a wide range of export dresses, shirts and tunics.
The creative force behind the label – co-founders and designers Gopi Vaid and Arnaz Soonawalla met in school. . Soonawalla went on to become an ENT surgeon while Vaid studied to be a lawyer and businesswoman. The two reconnect after their wedding and Soonawalla learns that Vaid has cherished the dream of one day starting his own company. “I said let’s go first, I go with you. All your marks, I don’t know how long I’ll be able to work on it but let’s start working on this,” said Soonawalla. They never look back!
Vaid’s family has always been patrons of the arts. “I grew up in a bungalow where all the artisans worked on the ground floor, and the mummy was very active the way she thought it was – she used to work from the age of nine to nine and as a child she had a huge impact on us,” she says. The influence is hard to ignore — aside from her eventual foray into the creative arts, her sister Radhi Parekh caught it. head of the artisans’ gallery in Kala Ghoda, which supports indigenous Indian crafts.
Many of the artisans at the Gopi Vaid studio come from the same family of karigars that used to work in Vaid’s mother’s workshop. “All the workers are really members of the family. Their creativity is so important, there’s a lot to give and take. It has always been a combination of what Arnaz and I think, our sense of design and aesthetics with the art of karigars. Vaid says:
How do you go from friend to work partner? Most business people wouldn’t encourage the idea of working with someone so close to you personally, but for this brand, it’s what makes the brand what it is today. Vaid turned to bold and glamorous while Soonawalla added a quieter, more subtle touch to bring the outfit to its final version. Vaid said: “We balance each other.
Customization is key at the studio. “Things are just progressing. When a customer walks in, you can immediately know someone who can look richer, someone with a softer personality so you can swap in a different color. I think a piece of clothing ultimately has to fit the person wearing it — it can be a little complicated, it can be something you never imagined you would wear, but someone has to figure it out for you, Soonawalla explained.