Fashion

Mara Hoffman Interview on Sustainable Fashion Practices

Mara Hoffman did not set out to start a brand. As an artist who started out designing clothes in a studio apartment in New York, Hoffman just loves to be creative. And what she’s created is a creative way of dressing that celebrates through color, shape and sustainability principles. “I didn’t even know if it was a conscious thing for me to start building a brand. Even the language of the brand hadn’t even entered our vocabulary until now. until 10 years later, [in] 2010,” Hoffman, who founded his eponymous label in 2000 after graduating from Parsons School of Design, told POPSUGAR, “Before that, I was a designer in my studio apartment. It started with me making one-of-a-kind crafts in my apartment when I graduated from college. I dye by hand, decorate the clothes: it’s perhaps more of an artistic experiment than a real clothing brand.”

But after a while, the former dancer turned her home studio projects into a thriving clothing line, sold at luxury retailers like Neiman Marcus and Net-a-Porter as well as designer’s SoHo, New York storefront. And she quickly developed a celebrity fan base, including stars like Priyanka Chopra, Chrissy Teigen, Katy Perry, and Bean Feldstein.

“I don’t know if people will lose interest in this [sustainability] theme as they see towns being swept away or burned down right now. It’s starting to make its way into people’s homes and backyards, and their life experiences are changing.”

While the designer is no stranger to the changes and challenges of the fashion industry, Hoffman explains that her interest in creating sustainable garments has been at the forefront of the past few years. a decade of brand establishment. She credits her sustainable style journey to change over time, changes in conversations, and a stronger sense of perception. “Going back to the first 12 years of this experiment, that language wasn’t there. In the early 2000s, the word sustainable didn’t exist in these fashion walls. It wasn’t a conversation, it was. It’s not in our sights, that’s not our point. We’re really still a lot in the space of ego design. Create what you love, that’s all. part of this responsibility with it,” she explained.

But in 2015, Hoffman decided to make what she calls a “major transformation.” “That’s after a few years, the perception is basically stronger. [sustainable] the language is very soft and quiet in the fashion space, but it is definitely not a common conversation,” she said. around it that I am forced to change, on an inner and spiritual level.”

Eight years later, Hoffman’s brand has not only become a household name, but the designer is proud to have made an impactful change through the use of materials, processes and manufacturing processes. sustainable production to extend the life of clothing — ultimately helping to improve product quality. environment around us. And she hopes other designers will follow suit and continue to prioritize sustainability, especially considering how climate change is affecting our daily lives. “I don’t know if people will lose interest in this [sustainability] she speaks. “It’s starting to infiltrate people’s homes and backyards, and their life experiences are changing. I can’t imagine that they wouldn’t feel a deeper connection to the experience. It’s just accelerating right now. We think it’s going to be pushed back and that’s the experience of the next generation, but that’s our experience.”

Below, read more about Hoffman’s journey with the line that bears her name and what she believes the future of sustainable fashion holds.




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