Mark Cuba-backed streaming app Fireside acquires Stremium to bring live, interactive programming to your TV TechCrunch

Mark Cuba-supported streaming app by the fireplacetoday offers podcasters and other creators a way to host live, interactive shows with audience participation, which will soon expand to the big screen of TV. Diversity reported and Fireside confirmed, it has acquired an open streaming TV platform high-classwill allow Fireside programming to be available to a variety of connected TV devices, including Amazon Fire TV, Roku, smart TVs, and more.

Terms of the agreement were not disclosed. Cuba forward Reported by Variety but made no other public comment.

A company spokesperson confirmed the deal to TechCrunch, noting that it’s a mix of IP and talent.

A spokesperson said: “Fireside has acquired Stremium in its entirety including its entire team and intellectual property. “The company is the first interactive web3 streaming platform, and the acquisition will help Fireside accelerate distribution to become the only platform that turns creators, celebrities, brands and IP holders into studios. , networks and streaming services of the future. Expect other important announcements to come soon on this front,” they added.

Launched just over a year ago, Fireside has responded to the demand for live entertainment startups caused by the pandemic as well as a growing number of startups catering to the light economy. create.

Despite some early — and false — comparisons between Fireside and other live audio platforms like Twitter Spaces or Clubhouse, the startup has garnered attention for its distinct feature set that also excels at video content first. Programs on Fireside’s platform can be streamed directly to its app, recorded, saved, or even broadcast simulated to other social networks. In addition, the app includes audience engagement tools and other features to assist creators with advertising, editing, measurement, distribution, monetization, and audience growth, all of which part of Fireside’s comprehensive content production experience. More recently, the company has discover web technology, including NFT.

Co-founded by Cubans, the first employee of Yammer Mike Ihbeand former Googler, YouTuber and co-founder of Node Fallon Fatemi, who sold his last company to SugarCRMFireside has attracted a number of well-known creators such as Jay Leno, Michael Dell, Melissa Rivers, Craig Kilborn, and Entourage writer and creator Doug Ellin over the past year.

In a letter to Fireside investors published by DiversityFatemi shared that the Stremium acquisition will help Fireside deliver a “second screen experience where audiences can use their phones to engage and interact in real time while watching on their TVs.”

“Imagine watching a live cooking show with your favorite chef simultaneously on TV and on your phone, where you can interact and be invited to talk to them live and even show them what you are cooking from the palm of your hand,” explains Fatemi. Additionally, Stremium’s infrastructure will allow creators to upload, publish, program and distribute their live shows on both mobile devices and TVs, she added. (Stremium has confirmed to us the accuracy of the letter.)

TechCrunch this February reported Fireside in talks to raise $25 million Series A valued its business at $125 million. That round has been there ever since close the door, but Fireside has yet to make an official announcement about its pay rise, investors, or valuation. We understand this may be because Fireside is still adding a number of strategic investors to the deal and they will soon have detailed plans for the funding. Of course, the funding may have helped pave the way for Fireside to make this new acquisition.

Other investors in Fireside include Chainsmokers, HBSE, Goodwater, Animal Capital and NFL stars Larry Fitzgerald and Kelvin Beachum, former NBA star Baron Davis, as well as Cuban. Prior to Series A, Fireside raised about $8 million.

Stremium has been developing a service that allows consumers to aggregate all their favorite channels using “TV everywhere” and use a cloud DVR instead of downloading separate streaming apps. It also includes a selection of free streaming channels. But the service faces an increasingly competitive landscape where there are now many ways to watch streaming content for free, such as Tubi, Pluto TV, The Roku Chanel, Freevee (formerly IMDb TV), Plex , etc. Meanwhile, cable cutting is accelerating, causing fewer people to sign up for cable TV for Stremium to market its service.

The Stremium website is now directing visitors to Fireside and confirming the acquisition. Fireside is aiming to release its TV product sometime next year due to the deal.

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