It’s no secret that the metaverse is a big bet for Meta and its platforms – Instagram, Facebook Messages. Although currently, the metaverse is not real, CEO Mark of Meta Zuckerberg and co has big plans for it. Like its first time Avatar stores. Zuckerberg, in a Facebook post, announced that Avatar shop coming soon. “We’re launching Profile Shops on Facebook, Instagram and Messenger so you can buy digital clothes to style your profile picture.”
What brands will be at the Representative Store?
Zuckerberg revealed that he’s tried “some new looks from Balenciaga, Prada, and Thom Browne – a change of pace from my knitted sweater.” So these brands will definitely be present at the Representative Store. In addition to these, more brands are expected to join the metaverse’s Avatar Store.
Eva Chen, Vice President, fashion partner, Meta, made the announcement via Instagram Live. Chen actually showed paper drawings of Zuckerberg wearing Balenciaga’s clothes and more. Upon seeing his profile picture wearing Balenciaga clothes, the CEO of Meta commented, “I think the only question is am I cool enough to wear that” before sharing, “I’m not sure if I fit.” whether it is appropriate or not”.
Zuckerberg in his post said that “digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy.”
While it’s unclear how much digital clothing from these brands will cost, an Engadget report mentioned the price. According to the report, a company spokesperson said that starting prices in the Character Store will range from $2.99 to $8.99. Initially, Avatar Stores will launch in the US, Canada, Mexico, and Thailand next week, and may expand to other regions after that. Would someone really pay that much for a piece of clothing from Prada and Balenciaga to make a digital avatar?