Mattel CEO says ‘Barbie’ movie production ends on Thursday, exactly one year before release date

Mattel CEO Ynon Kreiz told CNBC’s Jim Cramer that the company’s much-anticipated Barbie movie ended production on Thursday.

“What’s special is that today, we actually finished production, principal photography, for the Barbie movie, exactly a year before we released theatrical release around the world with our partners, Warner Brothers. … Pay attention to that,” Kreiz said in an above interview.Crazy money. “

The executive previously called the film, starring Margot Robbie and Ryan Gosling and directed by Greta Gerwig, a “cultural event.”

The film is part of Mattel’s broader strategy of changing to become an intellectual property, or intellectual property, company that makes more than just toys.

“As we continue to grow our toy business, we are also laying out a strategy and continue to see growth in our IP and capture value in franchises,” said Kreiz. our incredible commerce outside of the toy aisle,” said Kreiz.

Mattel beat Wall Street estimates for earnings and revenue in its second-quarter results ending Thursday. The tablet maker reported earnings of 18 cents per share shipped on revenue of $1.24 billion, compared with expectations of 6 cents per share on revenue of $1.10 billion. This is according to estimates from Refinitiv.

Kreiz noted in the “Mad Money” interview that the dolls segment grew 5% in Mattel’s most recent quarter, led by Barbie and Polly Pocket. Barbie has grown by 7%, he added.

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