Mazda announces new roadmap with expanded electric vehicle plans – report
Mazda is expected to unveil an updated mid-term plan this month, with changes to its electric vehicle strategy.
The revised roadmap was reportedly announced last year but was derailed by external factors, such as global supply chain disruptions, the COVID-19 lockdown in China, and Russia’s invasion of Ukraine. .
“It took a long time because there were so many changes,” said an executive familiar with the new plan. Automotive News.
“We’ve tried to absorb and take into account any changes to have a clear roadmap.”
The plan, which will look at Mazda’s goals through 2030 and will be revealed after the release of the company’s second-quarter results on November 10, will see Mazda prioritize revenue per vehicle. car, focus on profit over output.
Earlier, Mazda said it expected its global sales to grow to 1.8 million units by the end of the Japanese fiscal year 2025/26.
It will also reveal a new “brand purpose” to complement its existing “zoom-zoom” mantra, with one executive calling it “absolutely human”.
Automotive News Mazda reports “potentially boosting expectations for electric vehicles but not by much,” with the company and US dealers reportedly seeing a lot of uncertainty about electric vehicle demand.
Mazda’s current goal is for battery vehicles to account for 25% of global sales by 2030, with all models offering “some degree of electrification”.
Last year, Mazda announced that between 2022 and 2025 it will launch 5 hybrid models, 5 plug-in hybrids and 3 battery-electric models or variants.
In addition, the company will develop a new dedicated EV platform. SkyActiv Scalable EV Architecture will launch between 2025 and 2030.
It’s unclear how many vehicles are planned for the EV platform, and the company has only confirmed “several products” will be launched by the end of the decade.
Mazda recently unveiled its first plug-in hybrid, CX-60due here next year.
It is part of the Mazda SUV quartet on a new rear/all-wheel drive platform, powered by new inline six-cylinder petrol and diesel engines.
The CX-60 will be sold in Australia not only in PHEV guise but also with 3.3-litre turbocharged petrol and diesel engines with 48V mild hybrid technology.
The CX-60, CX-70, CX-80 and CX-90 are being positioned as more premium models than Mazda’s existing midsize and large crossovers as the brand wants to increase profit margins.
Mazda Australia has defended the brand’s first electric vehicle, the MX-30 Electric, claiming it was always intended is a suitable offer and helped familiarize dealers with the technical aspects of electrification.
An Australian launch of the MX-30 range extender machine model is look less obvious. This variant has been delayed globally – originally scheduled to be released within the framework of Mazda’s 100th anniversary in 2020, it will now enter production early next year.
Instead of powering the wheels directly, the rotary engine will act as a generator to charge the battery, which will power the MX-30’s electric motor.
Mazda says it delayed the MX-30’s spin because it addressed regulatory issues and worked to give it “striking character” as a signature sound.
For the most part, Japanese brands have been slower and less ambitious in their electric vehicle plans, such as their Korean, European and American counterparts.
Nissan soon applied Leafbut it won’t be until this year that it can keep up with the second EV in Ariya.
Mitsubishi was also an early adopter of the i-MiEV, but the city-specific electric vehicle only has its own appeal outside of Japan.
It has been discontinued, although Mitsubishi is now available new electric scooter plus one Crossover for China only developed with GAC.
Toyota has developed its EV versions C-HR and Lexus UX but its first EV on a dedicated platform, bZ4xsaw a bumpy rollout with an embarrassing recall forcing the company to halt deliveries.
It reveals 16 electrical concepts by the end of 2021but a recent report says Toyota is considering a drastic overhaul of its electric vehicle plans and has halted some of its EV projects.
Honda introduced its first widely available EV, e, in Japan and Europe in 2020, and then introduced two electric crossovers for the Chinese market.
It has revealed a wide range of electrical concepts over the past few years, three of them based on a new e:N Architecture in development and one of which borrows from General Motors’ Ultium platform.
It has also committed to selling only battery-electric and hydrogen fuel cell vehicles until 2040.