Entertainment

Meena Harris’ Phenomenal Gets Into Entertainment Business – The Hollywood Reporter

Phenomenal, the media and merchandising firm based by Meena Harris, is making a transfer into the leisure house, hiring former Common govt Juliet Liu as head of content material and leisure, and Regina Lee as head of growth for movie & TV.

Phenomenal was based with a clothes and merchandise line, and subsequently expanded into influence advertising campaigns with the launch of Phenomenal Productions final yr.

With its transfer into leisure, Phenomenal will proceed to focus its lens on content material and partnerships that middle ladies and traditionally excluded communities.

“It’s actually occurring way more rapidly than we deliberate, which could be very thrilling,” Harris tells The Hollywood Reporter.

Harris, who’s the niece of Vice President Kamala Harris, added that they’re making the transfer now as a result of they’ve constructed a “consumer-facing model with a loyal, engaged built-in viewers that’s ready for the following factor, and has come to be this wonderful, vibrant neighborhood.”

At Phenomenal, Liu might be tasked with creating the corporate’s content material slate, which is able to embrace scripted and unscripted programming throughout movie, TV, podcasts and digital media, in addition to its just-launched e book membership, which counts Nikole Hannah-Jones’ The 1619 Venture and its children’ companion Born On The Water as its first picks.

Phenomenal already has present partnerships with some leisure firms as nicely, with a Latest instance being a partnership with Netflix on Bridgerton-themed attire. 

An lawyer by coaching, Harris launched Phenomenal with attire bearing slogans like “Phenomenal Girl” (primarily based on Maya Angelou’s poem), and with books like Kamala and Maya’s Massive Concept, about her mom and aunt’s childhood. The corporate at one level additionally offered attire bearing slogans associated to Harris’ aunt, although Harris and the corporate have since de-emphasized that private relationship.

At Common Filmed Leisure, Liu oversaw the studio’s inventive innovation division, together with Common’s partnership with Epic Video games.

“The function that I occupied at Common actually gave me a chicken’s eye view of all of the speedy disruption that’s occurring within the media panorama. There are plenty of shifts occurring, each in how content material is getting created and distributed, and likewise client conduct,” Liu says. “I feel that there’s a actual alternative on the content material creation aspect to construct out an organization that’s uniquely ready for that altering panorama.”

Lee, in the meantime, beforehand led growth for Mandy Moore’s Roll with the Punches Productions primarily based at twentieth Tv earlier than becoming a member of Phenomenal earlier this yr.

However will probably be Phenomenal’s give attention to fairness and that includes underrepresented voices that Harris and her group hope will differentiate their choices from different manufacturing firms within the market.

“We’re going to be bringing that lens in every thing we do,” Liu says. “Making an attempt to consider fairness alongside each side of the worth chain, because it associated to Hollywood as an trade, because it pertains to who we collaborate with, how we’re making movies or TV exhibits, whose voices we’re amplifying.”

“It’s the chance to construct out a media firm that has this particular mission in thoughts that I’m actually enthusiastic about, and I don’t see plenty of it within the panorama in the intervening time,” she added.

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