Turn waste into the usable product is my jam, so when Mi Terro the team told me what they were doing, I knew I had to write about it.
Mi Terro takes agricultural waste and processes it into protein that can be used as a plastic substitute, feed animals and more. Back in March, the company successfully raised a seed round worth $1.5 millionAnd today, I’m back to show you the deck that made fundraising possible.
We’re looking for more unique pitch sets to get rid of, so if you’d like to submit your own presentation, here’s how you can do it.
Slides in this deck
- Slideshow cover
- “PVA problem” – problem slide
- “First generation solutions” – solution slides
- “Market size” – market slippage
- “Protein thermoplastic” – product side
- “Application” – product slide
- “Material comparison” – product slide
- “Award” – traction slip
- “Customers & Partners” – market validation slide
- Case study slides
- Team slide
- Road map
- Second Generation Innovation – product roadmap slide
- Sustainability Slides
- “Drink more beer, reduce more microplastics” – end of slide
Three things to love
What I like about the entire deck is that it tells a beautifully simple story. The company summarizes its mission on the closing slide: “Drink more beer, reduce more microplastics.” I like the sustainability story and the obviousness of it all. If the company can actually do what they say and make it commercially scalable, as an investor I would be delighted.
A clear problem statement
I can’t express how much I love a problem-solving slide when it’s used as an opening to a pitch. It allows you to open the door to a really productive conversation, especially if you manage to get an investor to follow: “God, that’s a big deal,” and then immediately ie provide a solution for it.
The problem slide takes an abstract problem and makes it very real – especially for those of us who already know how to use Tide pods regularly.
I love that Mi Terro’s problem-solving slide both shows the problem at a macro level on the left, and then contextualizes it with “PVA-coated dishwashing liquid and laundry covers”. It takes an abstraction and makes it very real – especially for those of us who already know how to use Tide pods regularly. I also love how this graph illustrates the sheer scale of the problem as part of the problem itself.
Now, there are things I would like to improve about this slide: Numbers above a thousand should have a thousand separator (1,000, not 1000) for readability. And overall, it’s a bit hard to read the slide, as the punch line is actually in the bottom right: 75% of the PVA is in the soil and waterline.
Bringing it to life with examples
As an environmentalist, I don’t mind things made of plastic as long as they are built to last. Wouldn’t it be great if we never used plastic again? Probably. But if you buy a plastic chair and use it for 5 or 6 days every summer for 10 years straight, then at least that plastic chair has had a good life in use and maybe it can be reused or recycled afterwards.
However, what I hate with the passion of a thousand suns is single-use plastic. Packaging is the biggest culprit here: bottles, labels, takeout containers, etc. We use much single-use plastics of all kinds, and Mi Terro’s goal is to replace most of it with biodegradable waste materials.
This site really gives me that and I love seeing the company’s proof-of-concept products. In so many of those categories, I can think of three or four that I see every day, and from there it’s only a short step from realizing how different the world would be if Mi Terro were to succeed. Beautiful.
There is almost no text on this slide and it does a lot of the heavy lifting. I love that and I want to see more of that in the slide decks. Display, not counting, and if you can make an impact by bringing your product to life, that’s even better.
Show long game
I don’t think I’ve seen a sustainable slide on grass before, but this gives us a clear look at the Mi Terro’s vision. I have little doubt that this will be a wonderfully successful company going forward, but look at those big and solid goals! The founders of Mi Terro are clearly thinking long-term (slide is planning for 9 years after fundraising!), and this slide shows both huge potential and fierce ambitions.
You know what investors really like? Huge potential and fierce ambition.
In the rest of this teardown, we’ll look at three things that Mi Terro could have improved on or done differently, as well as the full soundtrack!