MINNEAPOLIS (WCCO) – A Minnesota girl is becoming an entrepreneur at the age of 3.
For AJ Smith, it all started a year ago.
“From the age of 2, she was always watching me when I put on my makeup,” says AJ’s mother, Angela Smith. “With her wanting to express herself, we came up with many ways, how does she explore makeup in a developmentally appropriate way? Her father’s compromise was lip gloss and nail polish, so it was a safe way for her to explore.”
So, with the help of co-creator, twin brother Jax, and her parents, AJ started making her own natural coconut oil lip gloss.
Her parents are both teachers, so it’s time to start teaching.
“It’s math, it’s science, it’s reading, it’s measuring, it’s so much more, when we’re doing it as a family, we’re teaching her without her knowing, which is fun. ,” said Angela Smith.
And then friends started asking about the practice project.
“The feedback we get from people is this is great, you should share this with others,” said Angela Smith.
And so they did. AJ worked and diversified its product base.
“We have all the colors, red and orange, yellow and blue and indigo and purple,” said AJ Smith.
They have been licensed and are currently selling products. They chose their logo for a very important reason.
“We’re really critical of representation and at her age, how much is out there that she can see about herself,” said Angela Smith.
Now, other little girls who look just like her can be reflected in this burgeoning beauty line.
“It’s definitely not just lip gloss, it’s about creativity, self-expression, self-confidence building,” said Angela Smith. “We try to show parents how you teach your kids to be creative, how you promote self-expression and that’s what Beautifly stands for, so that’s what we’re all about. next.”
And don’t worry, it’s not all work. At the age of 3, she figured it out – a product with a purpose and perfect work-life balance.
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Expect to start rolling out the products this summer at farmers markets and festivals. Products are available by mail – just check out Beautifly by AJ’s social media pages or AJ . Beautifly Website.