Morale is lousy at EV startups like Lucid and Rivian. That could be a fatal blow to those who want Tesla.
Happy Monday, readers. Writing to you from a drizzly New York, I’m your host, Jordan Parker Erb.
Today, I want to highlight an enlightening piece from my colleague, Alexa St. John. Over the course of several months, she spoke to dozens of workers at electric vehicle startups like Lucid and Rivianand found that in the midst of a storm of problems, employees were losing faith in the mission.
TLDR: The “so bad” mentality and it only got worse.
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Insiders say: 1. Morale is “bad” at electric-car startups like Rivian and Lucid. Over the past six months, more than three dozen workers in the electric vehicle startup space told Insider they’re not as optimistic as they used to be – and the low mood could be a fatal blow to the struggle. Tesla wannabes.
- Once the children of the industry, startups like Lucid and Rivian are facing a myriad of problems: production delays, supply chain crises, and increasing competition from established companies. like Ford and Synthetic engine.
- According to some employees, low production volumes, manager mistakes and layoffs all put morale in a difficult position. Some workers said their unhappiness led them to leave the industry altogether.
- It’s sad news for the likes of Rivian, Lucid, Canoo, Xos Trucks, Fiskerand Faraday Future, built on confidence of not only investorsbut also thousands of workers who chose them over legacy automakers or established tech giants.
Here’s everything the startup staff told us.
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10. Tesla just gave us a fresh look at its humanoid robot. In its first public debut at the company’s AI event, Tesla’s long-awaited AI robotOptimus, waving and dancing for the crowd. Elon Musk says it can do more than that – but he “didn’t want it to fall on its face.” See Optimus here.
What we are watching today:
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Curated by Jordan Parker Erb in New York. (Feedback or tip? Email firstname.lastname@example.org or tweet @jordanparkererb.) Edited by Hallam Bullock (tweet @hallam_bullock) In London.