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The launch of Chrysler Battery-electric airflow intersection at the Consumer Electronics Show was seen as a foreshadowing of Chrysler’s emergence as a 21st-century brand. After four months as brand CEO, the former Ford and Honeywell chief executive Christine Feuell opened up about her vision of Pentastar in interviews. with Automotive News and Detroit News. When Stellantis asked each of their 14 brand directors for a word to describe their intentions, Feuell’s word was “transformation”, the overhaul saw Chrysler become a “brand start-up”. business” of the parent company. The clear synthesis of those two intentions is more technology, the good news about them is that there will be more products, the best news about them is that there will be more quality.

Airflow is supposed to arrive in 2025. Chrysler’s two current products, Pacifica/Travel minivans and 300 sedans, will be replaced by new offerings serving those two segments but that’s “a big difference from what’s on the market today.” In addition to these three nameplates, visitors to Chrysler seller many people will be able to choose from “some brand new products that don’t exist today.” We’re guessing one or two more crossovers in addition to the rest to come, as that form factor hasn’t started to dry up yet. A few more family outings after Airflow will solidify automaker Auburn Hills as the passenger arm of Stellantis’ American quartet. We are told to expect something “in the largest segment”, in TDNis the word, but we’re not sure if “biggest” is related to segment size or vehicle size.

Naturally, these vehicles will be electric, with Chrysler aiming to be all-EVs by 2028. Feuell said. Pacifica Hybrid was able to pay attention to the demographics of tech-friendly buyers, specifically higher income diverse millennial women. She wants to extend that success, becoming an attractive option for families with a little disposable income – you know, Tesla buyer. Assuming she can translate her vision into a good product, those shoppers will find at Chrysler “clean mobility, seamless technology” and a surprisingly rewarding ownership experience. For technical hard points, between parent company and Chrysler, there will be 800 volt architecture, STLA Brain electrical architecture, AI-based Mobil Drive vehicle communication Developed with Foxconn, Infotainment Smart Cockpit Developed with Amazonand AutoDrive autonomous capabilities are being developed with BMW car. We will see the first advancements among other Stellantis vehicles coming in 2024.

Until Airflow arrives, Feuell will work on Chrysler’s reputation and quality score. She told AN, “It’s not just enough to create a great product and rebrand, you have to make sure that the customer experience is there to fulfill their needs at every step of the way. process from search, purchase to move on. -on ownership.” That’s obvious, but Chrysler hasn’t had the money and attention of the C-suite to deliver until now. To keep the Pacifica and 300 in the minds of shoppers until the show actually kicks off, the CEO plans new packages and special editions. Sure, that seems worth reconsidering, but those two steps are already a highly profitable specialty at sister brand. Avoid, there’s no reason Chrysler shouldn’t collect that good word.

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