White remains the most popular paint color chosen by new car buyers, PPG’s annual car color Popularity report confirms, attracts 35% of shoppers worldwide – more in blue, green, yellow, beige and red tones combine. Grey, silver and black, all have their place on any real color, all but guarantee a sombre spread in any color. car seller all around the world.
Just glance at a crowded parking lot or flip through some of the online car configuration tools to see which colors are the most popular. new car. For those interested in the full spectrum of the rainbow, it’s dire. And what you see in the real world is reflected in PPG’s annual global popularity report, recently updated to include sales data from 2021. Here’s a snapshot:
While there’s not much good news here, some interesting options are really making a comeback in popularity. For example, two tones are making a comeback after weakening in the early years. While “interesting” doesn’t always mean “good,” we’ll take a look at some variations on the monotonous grays that have dominated modern automotive color palettes. The PPG report says the rise of two-tone finishes reflects consumers’ desire for personalization, and “significant” advancements in color science and applied technology help make these methods more affordable. This unique treatment is more accessible.
Misty Yeomans, PPG Color Styling Manager, Automotive OEM, Americas said: “It is fitting that two-tone finishes will be back in vogue during this time as our society moves towards the past. “. “Along with special-order colors, color coatings, three coats and matte finishes, the two-tone finishes better reflect the owner’s personal taste and personality.”
Blues also seem to be holding steady in popularity, however many of the blues available today lean heavily towards slate, meaning they’re actually more gray than blue, but hey, than no. Green also hints at a return, but we fear for that trend, as several models have been offered green in recent model years. since unchecking the option.
Interestingly, North America seems to be more colorful than the rest of the world. With the exception of “natural” colors (browns, beiges, gold, etc.), North Americans tend to choose more colorful finishes than those who shop in South America, Asia, or Europe, where color white has an even larger market share. However, sadly, the obvious trends cannot be ignored. While the popularity of black seems to have dwindled, gray and white continue to grow.
Looking at the different segments, sports cars and compact cars continue to be chosen in real colors more often than other cars and vans. In particular, red, blue, and orange make up a much larger share than the other categories. Midsize sedan buyers in the US who still prefer blue and brown seem to be maintaining popularity among sport car buyer. Sounds like all we need is the manual McLaren station wagon. Get it, product planners.
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