MSCHF sells horsemeat flavored fries to highlight climate crisis
ONE Brooklyn-based art collective is launching a line of french fries with flavors inspired by foods banned in the United States in its latest artistic statement on food production and consumption rates.
Flavors include horse meat, fugu (poison blown fish) and casu marzu (maggot cheese). The project is called “illegal chips,” although the consumption of chips is still 100% legal, the company promises.
“Fries can be seasoned to taste like anything. So why don’t all these chip companies have an imagination and continue to create flavors that we can easily We want to broaden the palate and give people a taste they’ll never experience otherwise,” said Dan Greenberg, Chief Revenue Officer of MSCHF, the artistic collective behind these products. chip “illegal”, said.
The project is difficult to carry out due to recent supply chain challenge, especially when making such unorthodox chip seasonings, according to Greenberg.
“Doing anything involving food is slow; it’s an adjusted space (something MSCHF doesn’t traditionally do). “Also, it’s pretty hard to create a new flavor of chips from scratch, and then to do it three times is even harder. It takes a lot of iterations, sampling, and tasting. I have can attest the first round was pretty exciting but now they’re scrumptious.”
MSCHF is known for its provocative statements about social norms and luxury goods.
“The distinction between food animals and non-food animals is a social construct. Of course, the law is generally the same,” MSCHF said in its manifesto on illegal chips.
Despite the taste, the fries do not contain any meat products. The horsemeat and fugu flavors are vegan, and the casu marzu is vegetarian.
The project also aims to highlight the harmful environmental impact of raising livestock for meat.
This comes from the tail of a global climate agreement occurred on Saturday from the United Nations climate talks in Glasgow, Scotland. While the agreement focuses on reducing greenhouse gas emissions and preventing catastrophic global warming, the commitments will not be enough to limit the rise in planetary temperature to the critical 1.5 degrees Celsius threshold. .
►Results of the COP26 climate conference: COP26 climate agreement strengthens global emissions pledge but falls short of 1.5°C target
A study published in September in the journal Nature found that global greenhouse gas emissions from foods of animal origin are twice as high as from foods of plant origin. MSCHF said in its statement that it hopes to demonstrate its ability to “compound luxury omnivores” with illegal chips.
This year, MSCHF teamed up with rapper Lil Nas X on the fire Satan’s Shoes, a modified version of the Nike Air Max 97s with satanic logos. Only 666 pairs were sold for $1,018, a reference to Luke 10:18, a verse about Satan’s fall from heaven. According to MSCHF, the shoes immediately sold out.
In another “sale,” as MSCHF calls them, the collective sold 1,000 Andy Warhol sketches for just $250 each. Only one of them is real, the other 999 are copies of the original. Original mixed with counterfeit, no distinction or certification of authenticity
►MSCHF’s Andy Warhol Drops: 1,000 Andy Warhol sketches will sell for $250 each. The chase? 999 is a fake.
When asked about the inspiration for USA TODAY’s “Illegal Chips,” Greenberg replied, “It’s just too hard to get a horse burger in the states. This just seems easier.”
You can follow reporter Michelle Shen @ michelle_shen10 on Twitter.