Naomi Osaka establishes new production company in partnership with LeBron James’ SpringHill company

We already know that Naomi Osaka got the bag while she was on the tennis court, but now she’ll be behind the scenes with the launch of her new production company.

Based on CNBC, Naomi teamed up with LeBron James’ SpringHill Company to form her company Hana Kuma. Through her production company, Naomi will produce scripted and unscripted content that will highlight “empowering” and “culture-specific” stories. LeBron’s company will provide Naomi’s company with strategic and production resources.

Naomi shared her excitement about starting her production company and said,

“There has been an explosion of color creators finally armed with the resources and a huge platform. In the age of streaming, content has a more global reach. You can see this in the popularity of television from Asia, Europe and Latin America that the unique can also be popular. My story is also a testament to that.”

The first project under Naomi’s company was a New York Times documentary about lawyer and politician Patsy Mink.

Naomi also talked about the company’s launch on social media and said:

“I built my career in a different way from the people around me and because my journey was so different it opened up to me all the incredible stories out there that haven’t been told yet. . Stories that are global, of different cultures and perspectives, of important social issues. That’s why I launched Hana Kuma, a media platform that focuses on culturally specific but universal stories. The stories are as playful as I am.”

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TSR EMPLOYEE: Jade Ashley @ Jade_Ashley94

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