Fashion

Net-a-Porter’s fashion group on What to Buy for Summer


If you love fashion, chances are Net-a-Porter is on your list of most visited websites right now. What started as an innovative merchandising concept to make designer collections more accessible, has become the global destination for the latest and greatest on the luxury front. From cutting-edge face creams and one-of-a-kind 18kt diamond earrings to runway collaborations, Net-a-Porter has just about any champagne flavor you could wish for. And since its founding in 2000, the company has launched a series of new initiatives like The Vanguard program to help bring to the public the brightest new talent.

Its vast selection is exactly why Net-a-Porter is one of the first places I check whenever I’m in the process of putting together a new shopping story. The website is like a mirror reflecting fashion’s current chic landscape of what’s new. And you can always believe in seeing something new there.

Since the UK-based retailer has always been a personal favorite of mine, for the first part of the Insider Shopping Cart, I wanted to go straight to the source. I asked four Net-a-Porter insiders including Sales and Merchandising Manager Lea Cranfield, Fashion Director Kay Barron, Content Director Alice Casely-Hayford and Senior Market Editor Libby Page What are they currently buying? And with seasoned shopping professionals like this, you know their shopping is nothing short of amazing. To see the specific summer they have in their car, keep scrolling below.



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