Netflix is rolling out a TikTok-like characteristic aimed toward children, its newest bid to draw youthful viewers to its platform and assist them uncover programming.
The “Children Clips” characteristic, showing on Netflix’s iOS app, will present quick movies from the corporate’s present library of kids’s packages and flicks. Netflix plans so as to add new clips each day based mostly on its present and future choices.
The video-streaming big is experimenting with new options that may expose clients to extra titles in its catalog. The transfer can also be an try to achieve the sort of viewers who may usually watch TikTok or quick clips on YouTube.
The trouble, which Netflix known as a check, builds on an earlier characteristic known as “Quick Laughs” that spotlights comedy clips. It launched earlier this yr. Netflix additionally has created rankings of its hottest titles, giving customers one other strategy to discover exhibits they may like.
The youngsters’ feed will resemble Quick Laughs, however the movies can be seen horizontally — versus vertically — and can take over the complete display. Children will solely have the ability to watch 10 to twenty clips at a time.
The characteristic will start rolling out this week within the US and Spanish-speaking international locations in Latin America, in addition to markets equivalent to Canada, Australia, and Eire. Netflix confirmed the launch of the brand new characteristic after its presence was found in hidden code by iOS developer Steve Moser and shared with Bloomberg Information.