Netflix’s Sizzle Reel Needs to Impress
Netflix badly desires the second half of the yr to go greater than the first. Patrons are already betting that it’ll.
The video streaming pioneer has seen anemic subscriber progress throughout the first six months of 2021, with barely over 5.5 million web new subscribers added throughout the interval. That was properly beneath the 25.9 million added within the equivalent interval last yr, turning into with the company’s frequent warnings that mass lockdowns early in the Covid-19 outbreak pulled forward a giant amount of future progress. Nonetheless this yr moreover has been sluggish in distinction with the company’s pre-pandemic effectivity. First-half subscriber additions averaged about 10.6 million throughout the years 2015-2019. Subscriber progress throughout the first half of this yr has been the underside for Netflix since 2013 when it had about one-sixth its current base of 209 million subscribers.
https://www.wsj.com/articles/netflixs-sizzle-reel-needs-to-impress-11631705402?mod=rss_markets_main | Netflix’s Sizzle Reel Should Impress