Last year, GQ publish a definitive guide to Nike’s 50 Greatest Collaborations in Swoosh’s 50-year history of industry-changing design. When we update the list for the next half century, it will likely start here: Nike x Tiffany & Co. Air Force 1 1837.
Images of the sneakers, released on March 7, were leaked over the weekend, prompting both brands — and Tiffany’s chief executive, Alexandre Arnault — to reveal images of a pair of shoes. sport shoes. Tiffany blue sports shoe box on Sunday. Although the sneakers have been rumored for a long time, the official image inside the box contains a few surprises. Besides the black suede AF1s, which come with sterling silver badges taped to each heel, there’s also a whole set of sneakerhead essentials: shoe horn, shoe brush, whistle and dubrae ( metal shoelace trim commonly found on AF1).
Since joining the high-powered French luxury family LVMH in 2021, Tiffany has created moments of cultural and commercial explosion with things like Supreme and Patek Philippe (not counting) Jay-Z and Beyoncé). But this new version, while similar, represents a step forward. Those collaborations have brought iconic brands into Tiffany’s world: save for a t-shirt with the necessary box logo, the Tiffany x Supreme tie remade from Tiffany classics and the Tiffany blue dial Patek Philippe Nautilus is an extremely flashy piece from a well-known brand. long term partnership. However, the release of Nike marks the first time that the Fifth Avenue jeweler has borrowed its name, color, or hardware for a shoe. (Previously, the closest relationship between Tiffany and Nike was that scene in Smile as Audrey Hepburn strode in front of Samothrace’s Nike at the Louvre. That, and the so-called Nike Dunks “Tiffany,” is in fact a partnership with Diamond Supply Co. not a jeweler.)
Could Tiffany be testing the waters for wider penetration into the fashion world? Also why not? Louis Vuitton used to make luggage, while Thierry Hermès made saddles. A few hundred years later, both families had a thriving ready-to-wear business. Like traditional French brands, Tiffany can legally claim to be a lifestyle brand, one that produces everything but clothes, with instantly recognizable brands and colors. immediately—a brand that looks pretty on the brand’s disposable varsity jacket produce for Cody Simpson in 2019. And like, for example, Ralph Lauren, Tiffany represents a distinct style of American image-making (thanks in part to Hepburn and Breakfast at Tiffany’s).
If any more proof is needed that Tiffany’s signature carries weight beyond the worlds of engagements and I-got-a-promotion cufflinks, these sneakers will retail at $400 at Tiffany’s two flagship stores in NYC, select Nike retailers, and on Nike. SNKRS app, which is expected to sell out immediately.
See the full release below.
