Set more than a decade after the events of the first film, “Avatar: The Way of Water” tells the story of the Sully family.
The Ticket Office 2022 is a bad Hollywood story come to life.
According to data from Comscore, although movie content hits theaters nearly 40% less than in 2019, ticket sales so far this year are still down about 30%.
Audiences have returned to cinemas in the wake of the coronavirus pandemic and are spending more than ever on tickets and popcorn. However, the lack of stable showings will weigh on the industry in the crucial final months of the year.
As it stands, only four blockbusters will hit theaters before the end of December:
- Warner Bros. “Black Adam” – October 21
- “Black Panther: Wakanda Forever” by Disney and Marvel Studios – November 11
- Disney Animation’s “Strange World” – November 23
- Disney’s “Avatar: The Way of Water” – December 16
In 2019, there are nearly two dozen blockbuster-style movies slated for release in the last four months of the year, including “Star Wars: Rise of Skywalker.”
Shawn Robbins, head of media analytics at BoxOffice.com, said: “We are now seeing that as we enter the downfall, we will have to stop again. “
Those issues included production shutdowns that delayed filming sessions and pressure on visual effects artists to complete projects within short deadlines.
There is no doubt that audiences are interested in returning to the cinema. Movies like “Top Gun: Maverick”, “Doctor Strange in Madness’ Multiverse”, “Jurassic World: Dominion” and “Thor: Love and Thunder” have brought audiences back. However, with fewer films of all budgets on the charts, there is less opportunity for studios and theater operators to entice patrons to the big screen.
“For me, the question is now, how soon can we get back to more movies like ‘Anywhere Anytime’, ‘Elvis’ and ‘Black Phone?'”, Robbins said, noting that there’s potential for some of the smaller films like “Lyle, Lyle Crocodile,” “Amsterdam” and “Don’t Worry Darling” to break through and generate higher-than-expected ticket sales. Universal’s “Halloween Kills” will open in theaters and on Peacock on October 14.
Dwayne Johnson dressed as Black Adam speaks on stage at a screening of Warner Bros. with “Black Adam” and “Shazam: Fury of the Gods” during 2022 Comic Con International: San Diego at the San Diego Convention Center on July 23, 2022 in San Diego, California.
Kevin Winter | Getty Images Entertainment | beautiful pictures
“The hope is that it will happen later in the fall and during the holidays,” he said. “But it would really be 2023 at this point before there could be some consistency on a monthly basis.”
This is why many studios have switched to library content, previous films were released in theaters, to draw people back to the cinema. Disney has re-released the Star Wars prequel “Rogue One” in theaters and plans to re-release the original “Avatar” in late September. Sony is also in the process of releasing an improved version. of “Spider-Man: No Way Home.”
According to data from Comscore, 90% of reruns are nothing new in the industry, especially when it comes to major anniversary milestones for famous and iconic features, but 90% of screenings that was scheduled through the Fathom Event, not the studio itself, according to data from Comscore. Fathom is a joint venture between AMC, Regal and Cinemark that aims to bring old titles back to cinemas with a limited amount of interaction.
Upcoming anniversary screenings of Fathom include the 40th anniversary of “Star Trek: Wrath of Khan”, the 10th anniversary of “Pitch Perfect”, the 40th anniversary of “Poltergeist”, and the 60th anniversary of “To Kill a Mockingbird” “.
The company will also release a host of Halloween titles in October, including “The Mummy” in 1932, “The Bride of Frankenstein” in 1935, “The Creature from the Black Lagoon” in 1954 and “Phantom of the Opera” ” in 1943. In addition, it will celebrate the 25th anniversary of “Scream 2” and the 30th anniversary of “Bram Stoker’s Dracula.”
Fathom is also working with Universal to release three Judd Apatow-produced films ahead of “Bros,” a romantic comedy that hits theaters on September 30.
“Forgetting Sarah Marshall”, “Trainwreck” and “Knocked Up” will be re-released starting September 19, with a pre-recorded introduction from director Nicholas Stoller and co-stars Billy Eichner and Luke Macfarlane.
Action movies already dominated the box office in 2022, so reverse programming like these romantic comedies could attract people who don’t want to go back to the cinema yet or attract customers who want rewards Enjoy a different genre on the big screen.
Ray Nutt, CEO of Fathom, said cinemas have additional content and market “Bros” to the public.
Letitia Wright plays Shuri in Marvel Studio’s “Black Panther: Wakanda Forever”.
Similarly, Disney hopes the late-September re-release of “Avatar” will attract fans and increase interest in the upcoming sequel “The Way of Water”.
“Box office revenue now stands at over $5.3 billion annually, much higher than two years ago at this point but a natural drop compared to what it was,” said Paul Dergarabedian, senior media analyst at Comscore. 2019 and 2018,” said Paul Dergarabedian, senior media analyst at Comscore.
“With big movies like ‘Black Panther: Wakanda Forever’ in November and obviously ‘Avatar: The Way of Water’ in December, among others, the industry is likely to hit the box office box office success. The projected domestic box office in 2022 is around $7.5 billion,” he said. “Honestly, that’s a great result for an industry that sees 2020 levels only. $2.3 billion and $4.6 billion in 2021.”
Dergarabedian and Robbins note that 2023 has a much larger number of films, both in terms of number of films and variety of content. As more films come out and become more frequent, expect a stronger recovery at the domestic box office overall.
The 2022 box office loss of “Shazam! Fury of the Gods,” the film was slated for release on December 21, the month before when Discovery of Warner Bros. push the film to March 17, 2023. It replaces “Aquaman and the Lost Kingdom,” which will now premiere on Christmas Day 2023.
“The first quarter is packed with big movies that will build momentum leading to a strong summer next year,” said Dergarabedian.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC.