Fashion

Oral history of how beauticians invented the makeup sponge as we know it


In This series, we’ll take a look at the historical development of how iconic beauty products came to be and became so popular that they have become a cultural break in their own right.

Look into any makeup bag, and you’ll almost certainly find a candy-colored, egg-shaped makeup sponge. Beautician (and their countless imitations) are so common, it’s easy to forget what makeup sponges were like before Beautyblender entered our lives in 2003. “I thought, ‘Someone needs to be. modernize these tools’,” says makeup brand founder Rea Ann Silva, artist. The traditional (and popular at the time) makeup sponge had two main attributes: inexpensive and disposable. “It was never really designed to put makeup on your face and make it look perfect, and make it look natural,” Silva recalls. So back in her early years, she cut some corners – literally – while working on the set of the TV show Girlfriendand an iconic game-changing beautifier was born.

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