Oreo and Ritz team up for cookie collaboration
Sweet and savory are a well-known pairing when it comes to snacks, and the new Oreo and Ritz collaboration is capitalizing on that.
The two brands, owned by Mondelēz International, are launching a limited-time snack called “Oreo x Ritz”. It’s part cracker and part cookie, joined together by a peanut butter creme and another cookie creme.
If that mashup looks appealing, act fast: The company will release it for free starting Thursday at 12 p.m. ET on a special website, and supplies are limited. Note, however, that you will have to pay US$3.95 shipping.
Alexis Yap, senior brand director at Ritz, said in a statement that the brand “has been exploring innovative partnerships” over the past few years and “couldn’t resist the opportunity to work with you.” Our friends at Oreo about a snack that is part savory biscuit, part chocolate chip cookie, and absolutely delicious.”
The owner of the Mondelēz International brand is a consortium that also owns Chips Ahoy, Triscuit and Cadbury. The company recently announced that it will divest its gum business, including Dentyne and Trident, in developed markets such as North America and parts of Europe. It will maintain its chewing gum business in emerging markets.
Mondelēz has expanded its bakery product portfolio with a number of acquisitions in recent years. For example, earlier this year it completed the purchase of Chipita, a company that sells croissants and other baked goods in Europe – part of a plan to develop new products that combine chocolate with pies.
For the first quarter, the company reported a 7.3% increase in net sales, thanks in part to the addition of more brands.