Fashion

Palace and Mercedes-AMG’s latest partnership for legends


Four one-of-a-kind cars are the pinnacle of this partnership. The Palace team has prepared one for each of its flagship stores in Tokyo, London, New York and Los Angeles. Tanju said, “I really want to make a car. “They are happy to work with and [Mercedes-AMG] Open to any ideas. ” Open to all ideas is the most important qualification when engaging with Palace. Tanju said he joined this second project with Mercedes-AMG with a commitment to “creating more eye-catching graphics and more exotic graphics.” In typical Palace fashion, the graphics are overdone. Passing through the back door of the AMG G 63 SUV in Tokyo is a horse galloping through space while the London hatchback features a snarling white tiger on the hood.

This is the Palace at its best: partner with a serious prestigious sports organization and take the air from it. The white tiger and space-ready steed is “something you think, “Oh, that would make some kind of fun t-shirt,” says Tanju. However, the joke is even better when those images are expertly painted On top of the shell of an expensive car is painted by hand. Even Tanju is a bit shocked that these cars actually exist. “I think it’s crazy that [AMG] ‘This is fun and good,’ he said.

Working with Palace requires a sense of humour. Philipp Schiemer, CEO of Mercedes-AMG, says that when starting this project with Palace, people felt a little more reserved internally. “But then we said no,” he said, “because if we’re too conservative, it’s nothing special.”

Courtesy of Mercedes-Benz x Palace

Schiemer was right in finding that special feeling. While a streetwear brand teaming up with a luxury car company would have been big news a few years ago, brands from their respective industries have paired up over the past few years. Supreme worked with Lamborhini, Kith cooperates with BMWPerformed by Aimé Leon Dore Joey Tribbiani proud in partnership with Porscheand Rhude collaborates with McLaren. Seen from that angle, if you Not Put a white tiger on the hood of a hatchback, and you’re just an elegantly remastered car with a street-fashion logo on it. The attraction between streetwear and car companies is easy to break. People like Tanju jumped at the chance to work on a car project, and companies like AMG wanted to capture the attention of dedicated fans of these brands. “Sometimes you hear that young people are less interested in cars than older generations, but I don’t think that’s entirely true,” Schiemer said. “But I think it’s important for auto companies to get involved in an environment where young people circulate. This is one of our ambitious goals.”



Source link

news7h

News7h: Update the world's latest breaking news online of the day, breaking news, politics, society today, international mainstream news .Updated news 24/7: Entertainment, Sports...at the World everyday world. Hot news, images, video clips that are updated quickly and reliably

Related Articles

Back to top button