Fashion

Parade x Urban Outfitters Collaboration


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Internet favorite underwear the brand has just made its first foray into the direct shopping market, officially becoming ever more accessible and thus giving us even more incentive to stock its global soft, comfortable products. Never mind us, we’re just here bought everything!

ICYMI: Parade cooperated with Urban dresser to bring a wide selection, including sizes and yes, even sustainable styles of lingerie offline and into stores nationwide. Starting today, shoppers can now browse products from the exclusive Parade x UO collaboration – including an 18-piece bra and lingerie collection, including four UO-exclusive styles . The collection is available to shop online at urbanoutfitters.com and will eventually roll out to 25 Urban Outfitters retail locations.

Since its launch in 2019, Parade has helped reshape the lingerie and intimates industries for the better through the use of sustainable materials and the introduction of more thoughtfully crafted designs, including process. Even if you haven’t tried the brand’s favorite panties for yourself, now you’ll have the chance to shop them IRL – or just bulk buy chic styles online (to be honest). say, whatever you like).

Scroll through to browse (and shop!) the Parade x Urban Outfitters collaboration before it’s sure to sell out – and trust us, it does. will Sold out.





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