PBS Taps Maribel Lopez Leads Digital Studios – The Hollywood Reporter
PBS has hired Maribel Lopez, an executive producer and executive director at a PBS member station in Minnesota, to lead its digital studios, which produce original and short-form content across platforms social platforms like YouTube.
Lopez starts on December 13 and replaces Brandon Arolfo, who left PBS earlier this year to join Travel + Entertainment like vp creative and content. Lopez will join PBS from Twin Cities PBS, where she is executive producer of sound realm, a series of music education programs on YouTube produced for PBS Digital Studios and its executives Racism revealed, a multimedia storytelling project that explores racism in Minnesota.
At PBS, Lopez will serve as executive producer of PBS’s original digital programming and oversee series production with member stations for digital studios. She will report to PBS Programming CEO Sylvia Bugg.
“The work of PBS Digital Studios – in partnership with local producers and stations – is vital to the future of mass media. Being able to play a small part in this from Twin Cities PBS has been one of the bright spots in my career,” Lopez said in a statement. “I simply couldn’t be more thrilled to be building on this impressive workload and leading such a dynamic team.”
PBS Digital Studios operates a network of channels and accounts on YouTube and Facebook and currently has over 20 streaming original series, including It’s okay to be smart. has over 4 million subscribers on YouTube and won a Webby Award in 2017.
“PBS’s mission is to deliver engaging and thought-provoking content across all platforms – and PBS Digital Studios delivers on that. This digital-first show has been extremely successful in attracting younger viewers, and I know it will continue to thrive under Maribel’s leadership,” Bugg said in a statement. “Maribel understands Digital Studios’ driving mission and we are delighted to welcome her to the PBS team.”