Peloton Stock Moves Higher on Black Friday Performance (NASDAQ: PTON)

Peloton store entrance seen from Main Street in town area


Peloton interactions (NASDAQ:PTON) surged on Monday after Adobe Analytics data showed the company was likely to hit steady sales on Black Friday.

According to Adobe Analytics, exercise equipment is a popular item on shopping lists for the weekend sale. The The data showed that sales of this category were up more than 200% year-over-year, indicating that Peloton’s significant price cuts boosted sales.

The company continued to drive Cyber ​​Monday sales alongside Amazon, offering hundreds of dollars off the original Peloton bike and selling Peloton ancillary products on the platform. The Peloton bike was formerly a Best seller during Amazon’s Fall Prime event when Offered discount $100 less than Black Friday/Cyber ​​Monday price.

Shares of Peloton Interactive (PTON) rallied more than 8% shortly after the market open before easing the gain slightly to around 3% in the following hours.

Read more about broader Black Friday sales trends.

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