Seth Rogen is questioning why the industry cares so much about the Oscars’ dwindling viewership.
While talking to Insiders about Lays’ Super Bowl ad of chips, also starring Paul Rudd, Pam & Tommy the star was asked about Hollywood’s biggest night, and in his answer, questioned why people pay attention to “awards we give ourselves”.
“I don’t understand why moviegoers care so much if other people care about the award we give them,” he said. “For me, maybe people don’t care. I don’t care who wins the auto award. No other industry expects people to care about the awards they bring to them. “
While the exact question Rogen was posed remains unclear, it comes days after being nominated for the 2022 Oscar and over the years the Academy has worked to add or subtract elements of the ceremony to make it right. it’s more appealing with a continuously decreasing viewership.
That includes going without a host – something the Oscars will have this year – as well as trying to shorten the long popular show to three hours by showing some categories live during the show. commercial breaks. At one point, a “popular movie” category was proposed, but the Academy ultimately didn’t go ahead with it.
The 2021 TV show sees the lowest viewership in the history of the Oscars, a drop in line with a larger trend on other major award shows – the Emmys, the Globes and the Grammys – led by representatives Translate.
Regarding that drop in viewership, Rogen notes, “Maybe people just don’t care. Maybe they did for a while and they stopped caring. And why should they? ”
The first Oscars television show aired in 1953, more than 20 years after the first ceremony, and since then has become a way to not only publicly celebrate and award the releases of the year and who have worked with them, but also as a source of revenue and marketing industry. Higher viewership can mean increased ad rates and revenue, and more attention to new TV show trailers. For some of the movies still playing in theaters around their nominations, the TV show could also deliver a notable box office hit.