Tech

Persona and Index Ventures discuss identity and determine a good deal

Identity management used to mean making sure you have your driver’s license when you leave home, but it’s not so easy these days: Identity is essentially the foundation of how we interact with the digital world. Digital and identity services can take many forms (and, unfortunately, abuse). I was excited to host a TechCrunch Live event with Persona co-founder and CEO Rick Song, one of the pioneers in the field, on how his company defines ID management as a opportunity.

This TechCrunch Live event takes place on Wednesday, May 10, 2023, at 12:00 p.m. PDT. register here to visit Hopin, where viewers can ask questions and connect with other attendees.

Along with Rick, Mark Goldberg of Index Venture will also speak at the event. Mark made a predictable move to spot and support Persona in the Series B fundraising and back the company again for a $150 million Series C.

Rick Song co-founded Persona with Charles Yeh in 2018, and according to PitchBook, the company’s valuation is $1.5 billion as of Persona’s Series C in 2021. Since its founding, the company’s goals have remained the same: provide users with a verification system to protect and secure identities from theft and fraud. The company raised Series B in 2021 after seeing a 20x increase in revenue while a 5x increase in users. In late 2022, Persona introduced new services, expanding beyond identity verification with the launch of à la carte tools, including a risk assessment tool, an identity process tool, Graph database for link analysis and fraud detection and marketplace for external developers to help connect their business tools with Persona’s identity engines.

I hope you can join this TechCrunch Live event. Rick and Mark are set to provide actionable insights into how companies can better protect users and how founders, building such services, can stand out from the crowd. their competitors.

FREE REGISTRATION HERE



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