Pharrell Williams, Alana Haim Visit the Chanel Maze in Miami – The Hollywood Reporter

Artist Es Devlin wanted guests to engage all their senses as she designed “Five Echoes,” a public installation commissioned by Chanel to honor the 100th anniversary of the digital fragrance. 5 iconic fashion house. Over 2,000 aromatic plants, grasses and other plants are sourced from the source to create a forest-like environment at Jungle Plaza in Miami’s Design District, with a walkable maze 100 feet in diameter – Its shape was inspired by a French convent from Coco Chanel’s childhood – rising from its center.

While Devil looks for a multitude of ways to honor Chanel’s principles in the experience, sustainability is also of prime importance, says the British-born artist and stage designer. “We started a conversation about how we could create a temporary work of art without polluting the planet,” she said. The Hollywood Reporter. “Sadly, many of them end up in landfills. Once I saw this large, beautiful space, my immediate thought was to turn it into a temporary forest, and then when all is settled and completed, replant the forest. That’s in Miami. ”

All trees and plants will be donated to public parks in Miami-Dade County, while Devlin takes a similar approach to the maze. Handcrafted with canvas and stretch wood, the installation’s materials will be donated to local theater companies after the public event ends on December 21. (You can find more information on this. space tour here.)

To celebrate the opening of the installation, Chanel hosted a lavish dinner at Jungle Plaza on Friday night, December 3, with guests including Pharrell and Helen Williams, Joe Jonas, Venus Williams, Rebecca Dayan , Dylan Penn, Maluma and the Haim sisters.

For the LA-based rock trio, tonight’s event was their first with both Chanel and Art Basel Miami Beach, and they quickly agreed that they were huge fans of Devlin’s work. . Danielle Haim said: “We have been following her for a long time. “The work she does for rock concerts, for U2 or Adele, is unbelievable. We are always amazed and so inspired by her. ”

Like the other guests, the three sisters all wore Chanel from head to toe. They also appeared in one of the hottest movies of the year, Paul Thomas Anderson Licorice Pizza. Do they have any idea that the final film will generate a lot of buzz during production? “It comes as no surprise because I fell in love with the script from the first time I read it,” said Alana Haim CHEAP. “Doing something you’re passionate about and you really believe in is important to all of us and we really believe in Paul. It was a great experience; I wish I could go back and do it 40 million times.”

Maluma, who starred in Marry me along with Jennifer Lopez and Owen Wilson (scheduled for release February 11, 2022), also embody the spirit of the evening, pairing a pink and white cardigan from Chanel’s Spring 2021 collection with tights white sequins and a group of pearl necklaces. “With me [styling] team, we always think ahead and want to change the game,” he said of his vision. “I’m not afraid to try different things; I love pink, and I love pearls, that’s why I wear it. I like to create trends, not follow them.”

Guests toured the labyrinth and the surrounding forest before dining on-site including boiled citrus lobster and candied squash, while desserts including basil sorbet and chai chocolate mousse are served. service, Devlin appeared at the center of the maze to introduce the surprise musical of the night: Rosalia.

The Barcelona-born singer-songwriter, who won the 2020 Grammy Award for Best Latin Alternative, Urban or Rock Album, shared her own Chanel memories in the middle of a set of four tracks. sing. “My grandmother, Lucretia, she is obsessed with this perfume,” she told the crowd. “She wears it often, and to be honest, it’s not that little. Every time she came to visit us, we knew Lucretia was there before we even met her because [the scent of Chanel] everywhere in the house. “

This final night of Art Basel Miami Beach has finally limited to a week of events hosted by the legendary French label, starting with a drone show on the evening of Wednesday, December 1, at Faena Beach. Also designed to celebrate Chanel’s 5th anniversary, the light show at that event included more than 500 drones that created an image of bottle number 5 stretching more than 600 feet across the night sky.

On Thursday, December 2, the brand opened its first store in the Miami Design District, with architect and interior designer Peter Marino on hand to sign copies of the new book. his release, Architecture of Chanel (Phaidon Press, $125), chronicles his many collaborations with the house. “We have done more than 400 stores together, but they also gave me 12 architectural commissions, and that means a lot to me,” explains Marino. CHEAP. “Twelve buildings for a brand with the same architect do not happen, and I wanted to document that.”

How did he approach the look and feel of the Design District store? “Chanel was waiting to be the last brand in the neighborhood, so I created a white cube, the same height and width on all sides, and put all the drama into it. inside,” he said. “The design is the cleanest and simplest of all we see here, and it’s the design that people will relate to the most.” (Among Marino’s upcoming projects is a redesign of Chanel’s Rodeo Drive store, scheduled for completion in 2022.)

From a white cube to a verdant forest, the messages the brand conveyed through art and design throughout the week were entirely on purpose. “With each generation that comes along, we have a responsibility to explore our relationship with nature and our surroundings,” says Devlin. “I work with Chanel because I know they have similar views. I’ve been working with them since 2016, ever since I first met [house perfumer] Olivier Polge, so I experienced that dedication for several years. I feel really supported by them.”