Pinterest brings shopping to Shuffles, its collage maker
Pinterest announced today that it is testing ways to integrate Shuffle the content of the collage to Pinterest, starting with shopping. Shuffles, it’s Pinterest photo collage maker app, went public last November. To use Shuffles, users create collages using Pinterest’s own photo library or by taking pictures of objects they want to include in their iPhone’s camera. The iOS-only app is available in the US, Canada, UK, Ireland, Australia, and New Zealand.
Shuffles will now have all the shopping capabilities of regular pins. Users will be able to tap on the individual cuts used in the collage, see brands, prices, and other product metadata along with similar products to shop.
“Unlike the typical product discovery, Shuffles offers an interaction that makes the experience inspiring and enjoyable,” the company said in a blog post. “Gen-Z is curating new, tailored content alongside their peers, which is rapidly creating a marketplace of trendy, purchasable ideas. The high-density nature of Shuffles, which can include product cuts from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles with the same Pins. As we look at how consumer behavior is evolving, we’re experimenting with ways to integrate Shuffles collage content into Pinterest, starting with shopping.”
Although Shuffles rose to become the #1 Lifestyle app on the US App Store in August when it’s invite-only, The app’s popularity has since declined. By bringing shopping capabilities to Shuffles, Pinterest may be looking to keep users on the standalone app.
Pinterest also announced that it’s exploring a new takeover feature for advertisers called “Pinterest Premiere Spotlight” that prominently showcases a brand in search. The company says the feature is designed to give advertisers a new way to reach users on Pinterest.
The company says that 97% of the top searches on Pinterest are unbranded, which means users often don’t enter a brand name in their searches on the platform. This gives brands the opportunity to be discovered as they help consumers go from discovery to purchase, Pinterest said. In the coming months, the company plans to offer additional ways to help brands connect with shoppers.
Pinterest has also shared some new stats on its Catalog offering, allowing brands to upload their full catalog to the platform and turn their products into dynamic Product Pins. The company says it has seen a 66% increase in retailers setting up stores by uploading or integrating their digital catalog on its platform, along with growth 70% in annual active shopping feed globally.
As part of its most recent earnings release, Pinterest revealed that its platform is now available 450 million monthly active users globally, up 4% year-on-year. Pinterest has been focused on enhancing the shopping experience on its platform over the past few years, and said during the earnings call that it wants to make every pin shoppable, including videos.