Pokimane, one of the Top Twitch Creators, has announced that she will be cutting down on the amount of time she spends streaming and playing video games on the platform. She won’t stop streaming altogether – but she will expand the types of content she creates, by sharing more lifestyle content and will only stream when she wants to. “I’ll see you guys when I see you guys,” she said in a YouTube video on Thursday.
In the nervous video, Pokimane plucks up the courage to talk about the change to her fans. She describes her history as a creator, and she’s been researching content for about nine years since she started streaming at the age of 17. She talks about the “rat race” of getting it right. streaming on Twitch and how exhausting it can be for follow every trend. The announcement comes after the ongoing streaming hiatus that Pokimane starting in July.
“Whether you realize it or not, there’s pressure on people to stream every trend, capitalize on viewership, go live longer than the guy next door or the guy they share with. same number of viewers. It’s just a super competitive industry,” she said. “I’m at a point in my life where I don’t feel creatively satisfied to keep doing it.”
Instead, she says she’ll post more of what interests her, both inside and outside of the game. She mentioned that fans can expect more lifestyle content like vlogs, fit pics, and beauty videos on platforms like Twitter, Instagram, and TikTok.
The creator also noted that she is enjoying her time on other social networking platforms. For example, she can connect with a predominantly female audience on TikTok with her off-the-beaten-path interests. “I feel like other platforms fit my lifestyle now a day, a little better. Streaming and gaming fit there, it doesn’t have to be everything. “
This change represents an extension of her brand, which is already one of the most recognizable figures in the video game content creation space, and a move away from Twitch. In a world where more and more more big name streamers moving from Switch to YouTubeHer announcement is that another content creator separates them from the Amazon-owned platform.
Towards the end of the video, she sheds more emotional tears. “It’s hard not to feel like it’s ending a chapter, but instead it’s really just opening more doors; Entering a new phase and chapter of my life. “