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Porsche, Google negotiate over access to Google Apps

BERLIN — porsche is considering fully integrating Google’s software into the cockpit of its cars, a source close to the company said on Thursday, marking a shift in strategy for the newly listed carmaker. .

This agreement is under consideration only for the Porsche brand and not for the volkswagen Group, more broadly, will allow Porsche customers to access Google apps such as Google Maps and Google Assistant without needing to connect the vehicle to an Android phone.

Spokespersons for Porsche and Google were not immediately available for comment. A spokesman for the Volkswagen Cariad software unit declined to comment.

Porsche’s CFO Lutz Meschke said on a conference call last October that the company was in close contact with Google and Apple as well as Baidu, Tencent and Alibaba in the past year. China after ending cooperation with Volkswagen’s Cariad unit on software research and development.

Porsche was previously reluctant to use Google’s software because Google required too much data to be shared, according to management magazinewhich first reported the negotiations.

Tech companies from Google to Apple and Amazon are racing to take control of automakers’ dashboards as software becomes an integral part of life. car design.

Car brands include common engine, renault, NISSAN and Ford use Google’s embedded technology in their vehicles through the Google Automotive Services (GAS) package, which provides features like Google Maps, Google Assistant, and more.

But some automakers are wary of giving tech giants free access to data generated by connected cars, or allowing them to substitute manufacturers’ brands. cars with their own dashboard display.

BMW carFor example, it is “definitely not going down the road” of integrating GAS into its cars, a spokesperson said on Thursday: “It’s important for the company to keep the customer interface,” they said. .

Porsche, which has overtaken its former parent company to become Europe’s most valuable carmaker after listing on the stock exchange last September, reported earlier on Thursday that The number of vehicles delivered in 2022 will increase by 3%.

(Reporting by Jan Schwartz, Victoria Waldersee, Rachel More, additional reporting by Christina Amann, Editing by Miranda Murray and Elaine Hardcastle)

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