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PostEx acquires Call Courier to become Pakistan’s larger e-commerce service provider TechCrunch


Fintech Pakistan PostEx acquired a logistics provider Call Courier, creating what it describes as the largest e-commerce service provider in the country. PostEx will now serve 1.3 million users with over 8,000 merchants across 500 cities in Pakistan and is on track to have a loan book of over $12 million.

The acquisition means that Call Courier will become a wholly owned subsidiary under the corporation name. PostEx offers services like prepaid payments in a country where more than 90% of e-commerce payments are still completed in cash and revenue-based financing for e-commerce merchants and SMEs and small.

PostEx co-founder and CEO Omer Khan told TechCrunch that according to the World Bank, around 100 million adults in Pakistan do not have a bank account. As a result, businesses have limited access to working capital and lack of adequate cash flow. On the other hand, consumers are wary of digital transactions and even many people with bank accounts still prefer cash on delivery for items ordered online.

But cash on delivery is a dilemma for e-commerce businesses because they have higher rejection rates at the door. Furthermore, funds from cash purchases typically take up to two to three weeks to be deposited into a business’s bank account, compared to a few days for digital payments.

As a result, PostEx’s founding team decided there was potential to build a reliable, cash-plus-reliable logistics provider. Prepaid payments mean online vendors no longer have to wait through long billing cycles and have better cash flow.

“We are now making it easier for businesses to reach more customers, take care of their delivery needs, and make it easier for them to pay upfront,” said Khan. “This is essential for smaller businesses who need every penny to sustain themselves.”

On the competitive side, Khan says that the novelty element of PostEx is the combination of fintech and logistics. It has raised $8.6 million to date, and its backers include Zayn Capital, Global Founder Capital, MSA Capital, RTP, FJ Labs, and Shorooq.

In a statement, Senator Afnan Ullah Khan, member of the Prime Minister’s IT Task Force Committee said, “This acquisition demonstrates the importance of close collaboration between fintech and logistics highlighting the importance of access to capital. This acquisition makes PostEx the largest e-commerce service provider in the market, showcasing the potential of startups for challenging incumbents. It’s refreshing to see new solutions to old problems. “



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