Building Back Together, the pro-Biden outside organization founded earlier this year with the blessing of the White House, is starting that work with a $10 million ad campaign to showcase the grassroots proposal. infrastructure across the country, including in Arizona, Georgia, New Hampshire, Nevada, Pennsylvania and Wisconsin – all states with key Senate races in 2022.
The ad campaign will run through Thanksgiving and broadcast points in battleground states during highly-watched televised events, like the Macy’s Thanksgiving Day Parade and multiple NFL Clashes of the Day. Thanksgiving, including Las Vegas Raiders vs. Dallas Cowboys and Chicago Bears vs. Detroit Lions.
“Our goal is to make sure that people know exactly what has been assigned to them,” said Danielle Melfi, executive director of Building Back Together. “We want to make sure that we get that agenda straight to the American people, not wasting any time in media coverage of the introduction of this president.”
Building Back Together also plans to place billboards near infrastructure projects made possible thanks to the newly passed law.
The legislative victory comes days after Democrats lost significantly in the Virginia gubernatorial election and narrowly won a closer-than-expected race for New Jersey’s top executive. . The struggles are seen as warning signs for Democrats as they head into the 2022 election cycle. History shows that the ruling party – Democrats control the White House, Senate and House – often lost seats in the next term.
Biden’s approval has also declined in recent months. A CNN poll, the average of the six most recent nonpartisan national surveys of adults about Biden’s job approval, found that 45% of Americans approve of the way he is. handle his job, compared with 52% of Americans who don’t accept his job. doing.
Top Democrats now believe the sale of the infrastructure bill will be crucial if the party is to be able to stem historic trends and deliver a stronger-than-expected performance in midterm 2022. Republicans have sought to counter that message by highlighting concerns around inflation and rising costs of living, while Democrats say passing two spending bills is The best way to curb rising prices.
“We are confident that we can very clearly argue that this will lower your costs,” said Matt Barreto, senior advisor at Building Back Together. “People today are aware and concerned about cost, and something that infrastructure, first of all, can immediately begin to address … and the Better Rebuilding Act will continue to do that. .”
Biden himself has acknowledged the importance of passing these bills, telling House Democrats in his last-ditch effort to pass bills that he doesn’t “think it’s exaggerated.” in saying that a majority of the House and of the Senate and my presidency will be determined by what happens next week.”
“In less than a year, voters will have to regroup the Democratic majority or hire a new Republican — and the Democrats build,” said Jesse Ferguson, a veteran Democratic strategist. Building roads, rebuilding bridges and expanding the internet could become the focus of that performance review,” said Jesse Ferguson, veteran Democratic strategist. . “If anyone doubts the politics of this, just remember how desperate Donald Trump was to do what Joe Biden just did.”
And Building Back Together won’t be alone in selling this bill.
Biden himself will travel across the country selling the fruits. The president visited a bridge in Woodstock, New Hampshire, on Tuesday and plans to visit Detroit to tout the tram on Wednesday – visiting states with key midterm races. Vice President Kamala Harris, as well as several Cabinet officials, will also hit the road, hoping to lay out the local implications of the bill.
The Democratic National Committee has also pledged to bring the bill to the American people in the coming months, with an aide saying the committee plans to lengthen the messaging around the bill to create a “level of similarity.” constant low engagement around President Biden’s performance, rather than going out the gate all at once and then hanging around.”
All of this represents an effort to learn lessons from the past. Democrats believe the administration of former President Barack Obama failed to successfully sell the $800 billion Rehabilitation Act passed in 2009 and the controversy over the Affordable Care Act, the care overhaul. far-reaching health care was signed into law in 2010, leaving the Democratic Party with substantial losses during the 2010 midterms. During that cycle, Republicans have used the complex bills as an indictment of Washington, allowing Republicans to take control of the House and narrowing the Democrats’ margin in the Senate. Obama later described the midterms as a “cannonball attack”.
David Axelrod, a longtime Obama adviser, said the infrastructure plan sale was significantly different from a complicated healthcare law, giving him hope that Biden could succeed where Obama did not. Okay.
“The Affordable Care Act is another challenge because many of its key provisions won’t be enacted or in effect for years,” said CNN contributor Axelrod. “In the case of the infrastructure bill, there should be obvious projects underway relatively quickly – physical proof of progress. The mission is to link community improvements to the bill. this and this president in the minds of the voters.”
Melfi said Democrats “definitely learned our lessons from that war,” noting that one key difference was the widespread availability of infrastructure when compared to Affordable Care Act.
“Each piece of the agenda resonates with Americans across the country and ideologically. But we need to make sure we take it into account,” she said. “We need to make sure people know what’s in this package and how it makes their lives better. And that’s why we started early.”