With the vacation season simply across the nook, Moms In opposition to Drunk Driving (MADD) Saskatoon has launched its annual marketing campaign to advertise sober driving.
Mission Crimson Ribbon raises consciousness concerning the dangers of impaired driving when celebrations embrace alcohol, hashish or different medicine.
The ribbons symbolize an individual’s dedication to drive protected and sober and in addition function a shifting tribute to these killed or injured in impaired driving crashes.
“We ask folks to place them on their backpacks, their mirrors of their car, their purses, wherever you assume you’ll present accordingly,” MADD Saskatoon president Bonny Stevenson mentioned.
“We’ve got the little pink ribbon packing containers that anybody can request to have of their enterprise, that individuals can choose up the pink ribbons or a window static and take them for their very own.
“We’ve acquired just a few occasions developing. We’re going to be within the Santa Claus parade … We work, on common, two checkstops a month with (Saskatoon Police Service) or Corman Park (Police Service) and we’ll be handing out pink ribbons at these.”
Stevenson, whose son was killed by a drunk driver in Saskatoon, shared how necessary the marketing campaign is to her.
“It means lots to me. In 2013, we misplaced our 17-year-old son, Quinn. Something we are able to do to cease folks from getting behind the wheel after they’re impaired is large for us as a result of we actually need to make certain no extra households ever endure the loss and the ache that we did,” she mentioned.
“For me, loss of life by impaired driver, it’s not an accident. It’s a option to get behind the wheel and we ask folks to all the time make that appropriate alternative.”
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MADD Saskatoon is urging folks to plan forward for a sober journey house this vacation season.
“After all, in the course of the vacation season, there are all the time much more events, get-togethers … In case you’re going out for a night the place you propose to be ingesting or smoking hashish or no matter it may be, you propose that protected journey earlier than you head out,” Stevenson mentioned.
“We’ve got an amazing partnership with Riide and all the opposite cab firms. Name a buddy, keep on a sofa. Gosh, name mother and pa.
“As a result of I can assure you mother or dad gained’t be upset in any respect about getting awoke at 3:00 within the morning to go choose you up. However they are going to be upset after they have an officer standing on the door telling them their son or daughter is deceased.”
In accordance with MADD Canada’s newest statistics, a median of 10 impaired driving federal expenses and provincial short-term licence suspensions are laid within the nation each hour.
The marketing campaign runs till Jan. 3, 2022, and pink ribbons can be found from MADD Saskatoon at email@example.com or 306-290-8278.
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