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Ram collaborates with Lucchese on a range of chic boots



A few months ago, Ram announced a partnership with Michigan-based Wolverine shoes on a wide range of work shoes based on Ram 1500 Tradesman, Rebel and Limited. The number two full-size truck manufacturer by far in terms of sales is not just footwear, Ram announces a range of boots partnered with Texas-based startup Lucchese. There are five styles in total, three for men, two for women. Because these Western-themed cowboy specials are based on $58,565 Longhorn Limited Edition 10th Anniversary, which live at the end of the trimming range opposite the Tradesman, Lucchese models can be 10x more expensive than the Werewolf. While the entry-level Wolverine Tradesman costs $229, the top Lucchese Men’s Tooled Western Boot is $2,495.

That money gets to Lucchese’s luxurious features and handcrafted workflows that keep each boot through 120 pairs of hands on its way to completion. That $2,495 boot is made with a quarter of a hand tool, it’s the shaft of the boot that runs up to the foot above the ankle, and a giant ghoul, the ghoul is the bottom of the boot. boots cover the feet. The Men’s Caiman Horseman Boot includes a hand-cut quarterback and giant belly caiman for $995. Men’s Ostrich Knight model wearing fancy quarter stitch and hand-dyed ostrich leather for $745.

The Giant Gator Men’s Men’s Men’s Men’s Men’s Men’s Shoe Made with a Mosaic Quarter and a Giant Vampire for $1,395. The final model, the Women’s Horseman Boot, features a quarter side seam and a vampire inlay in goatskin for $695.

Each boot is also emblazoned with some sort of brand logo that may include the words “Ram” or “Longhorn,” or the Ram bighorn sheep emblem. And if Ram owners need to buy more branded stuff when the skin hits the ground, Ram will sell a pack of three designer socks for $25.

Ryan Nagode, Ram interior design director, says the partnership can be traced back to a visit to Texas with his design team more than a decade ago. The team has credited creativity and attention to detail on products at shoe and saddle shops, aspects that will increasingly make their way into Ram interiors such as vans more luxurious from top to bottom. Closing the circle, Lucchese boot designer Trey Gilmore attempted to recreate certain aspects of the 10th Anniversary Longhorn truck, such as the Mountain Brown leather interior.

The boots are available for pre-order now at the page Lucchese.



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