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Ram Firefighter Edition Launches New ‘Built To Serve’ Truck

Turned out the “fifth and final” model from the “Built to Serve” series by Ram not last so last. The truck maker will launch the second batch of the special edition vans with the vehicle you see here, honoring the firefighters. Other trucks in this series will nod to police officers and emergency medical service providers.

“After honoring each branch of the United States Armed Forces with our original ‘Built to Serve’ modelsWe feel it’s equally important to extend our gratitude to all of the first responders who have served or have served our community,” said Mike Koval Jr., CEO of Ram Brands, for know in a statement.” Whether first responders or civilians, Ram truck Owners are familiar with this adage because it’s something we try to build on every truck and van we make. “

Fiery Redline exterior and smoky Diamond Black color and the black interior with orange stitching definitely matches the fire theme. And the wheels with the same body color, the grille painted in black, the bumpers and the lighting details stand out against the light paint background. Velcro patches on the seat allow owners to stick their own stickers for personalization. A useful keepsake from military-themed trucks is the modular bag/light-duty equipment ladder system (PALS/MOLLE) that allows gear or bags to be attached.

Aside from interior and exterior customizations, every truck built to serve comes fully equipped with Ram’s 4×4 Off-Road Team. They have all-terrain tyres, electronic locking rear axle, downhill control, skids for the front suspension, steering gear, fuel tank and gearshift box, drag Uniquely calibrated front and rear hooks and shock absorbers.

This built-to-serve pack ring is available on Ram 1500 Big Horn models. Any body style or powertrain can be specified, with prices starting at $48,420 including destination. We expect to see previews of the first two response trucks built for service before they go on sale this spring.

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