Random: Hyperkin and Kraft Heinz team up for an ‘epic’ collaboration

Hyperkin / Kraft Heinz
Image: Hyperkin / Kraft Heinz

Hyperkin, the company behind a range of gaming hardware and accessories, has announced that it is teaming up with food giant Kraft Heinz to produce “fast food related gaming accessories” that utilize ” the most popular fast food brands have been nurtured dedicated. couch warriors for decades.”

Kraft Heinz owns brands such as Kool-Aid, Lunchables and Bagel Bites. Described as “a huge turning point,” the deal will see Hyperkin release “a product line exclusively dedicated to gamer-friendly food.”

Here’s the full PR post:

Hyperkin has announced that it will partner with Kraft Heinz to produce fast food related gaming accessories, using the most popular snack brands that have nurtured dedicated couch warriors for many years. decade. Now gamers can really show off their favorite foods like BAGEL BITES®HEINZ® seasoning, KOOL-AID®LUNCH®KRAFT® MACARONI & CHEESE, OSCAR MAYER®VELVEETA®and KRAFT DINNER® (KD for our Canadian brethren) when they’re in combat or on the go.

Hyperkin is a Los Angeles-based video game hardware developer known for creating unique and nostalgic products for both modern and nostalgic gamers. Recently, in partnership with Xbox and 343 Industries (Halo), Hyperkin released three updated versions of their replica Duke, their original Xbox controller. Hyperkin’s partnership with Kraft Heinz is a watershed moment, as it’s the first time a gaming company has released a line of products – widely available in the market – dedicated solely to gamer-friendly food. .

Details about upcoming product lines.

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