Red Alert: Harry Styles has designed a new collection for Gucci

Today in Milan, the creative director of Gucci, Alessandro Michele, held a press conference in a vintage clothing store. Surprise announcement? A capsule collection, named HA HA HA, was designed by him with pop star and fashion muse Harry Styles.

HA HA HA marks the deepest collaboration ever between Gucci and Styles. The 28-year-old has appeared in Gucci campaigns and worn the brand extensively. But Styles is more than just a celebrity with a contract: his fandom for the brand and admiration for Michele is real, and in recent years he has become a sensitive public avatar. Michele .’s genderless vision. The only thing Styles left for Gucci was to design its own collection.

See the full collection below.

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