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Reddit acquires contextual advertising company Spiketrap to improve ad quality score and enhance predictive models for automated bidding (Sarah Perez / TechCrunch)
Sarah Perez / TechCrunch:
Reddit acquires contextual advertising company Spiketrap to improve ad quality score and enhance predictive models for automated bidding– Reddit’s acquisition continues this morning with news that the company is bringing Spiketrap’s contextualization technology to audiences.
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