Greg Norman was once the public face of LIV Golf, but he could be moved aside and replaced by a new CEO in the near future.
The Telegraph’s James Corrigan published a story on Thursday about LIV’s future leadership. Corrigan says that LIV is pursuing Mark King as their CEO.
King is the former CEO of TaylorMade, a golf equipment manufacturer. He was previously the CEO of Adidas and is currently the CEO of Taco Bell.
King is a former college golfer who has always been interested in the sport and is a scratch golfer. Corrigan said King has attended several LIV events this year.
Not only does King have a history of success at each stop as CEO, but LIV reportedly felt they needed a calmer character than the talented Norman to help manage the league. in the next few years. King can give them the head level, more experience they need to land a TV deal.
A September Article published by firepitcollective.com states that King believes the LIV will be established and accepted as a powerful coalition within the next five years.
