Retailers, manufacturers and brand managers gain a competitive edge from new website price comparison tool

Leading retail intelligence technology group Cogenta ( launched Web Advantage, an innovative new tool that enables retailers, manufacturers and brand managers for the first time to compare prices in real time across multiple product categories.

Developed to meet customer needs, Web Advantage provides highly accurate up to the minute price intelligence and competitive price tracking from good consumer sites across the web. This allows users of the system to compare and analyze their price point and stock with those of their competitors or channel partners (as in the case of manufacturers).

Web Advantage

Web Advantage

Users can then exploit the highly profitable opportunities available from adjusting their prices against pricing positions held by their main market competitors. The intuitive plug-in system is designed to be compatible with existing working methods and is based on Cogenta’s renowned real-time price analysis engine, which monitors more than 15 million products per day.

Adrian Hobbs, CEO of Cogenta feels that the new product will allow retailers and manufacturers to achieve a new level of competitive price management. In his view; “We included our customers in the development of Web Advantage, and the new tool closely reflects their input and wishlists.

“The feedback on Web Advantage has been great, especially since it’s the first time they’ve seen something that gives them a pretty good lead on the competition’s pricing across multiple categories. This level of real-time price intelligence allows users to locate the prices of consumer goods that were previously not an option. This provides a huge commercial advantage for both retailers and manufacturers, especially those in price-sensitive sectors. For buyers across markets like toys, beauty, parenting products, and computer games, this is a whole new approach to competitive pricing tracking. It is extremely easy to use and provides instant insight into the user’s market position. With potentially substantial financial benefits, we believe demand will be extremely high. ”


About Cogenta: (
Cogenta is a pioneer and market leader in providing retail and pricing information to the UK’s leading and most trusted online and street retailers. Competitive Intelligence (NetPrice) equips active UK retailers with business intelligence to help them optimize pricing and merchandise decisions and maximize profits. profit every day.

Cogenta provides an unparalleled level of data accuracy and tracks pricing, inventory, shipping information, and promotional activity around retail products in multiple categories.

They also publish shopping apps that help consumers make the best pricing decisions. Cogenta tracks consumer shopping behavior and enables brands and retailers to communicate and target new audiences through mobile devices.

For more information, please call:
Adrian Hobbs
Cogenta Ltd
+44 1753 827907


Leigh Richards
The right image for PR & Social Marketing
+44 (0) 7758 372527


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