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Rise of Gru’s domestic box office hits $108 million

“Minions: The Rise of Gru” is the sequel to the 2015 film, “Minions” and a spin-off/prequel to the main series “Despicable Me”.

Universal

Families bought bananas for “Minions: The Rise of Gru.”

Last weekend, Universal and the animated film Illumination grossed over $108 million in ticket sales.

The fifth film in the Despicable Me franchise earned an additional $93.7 million from international markets, bringing its estimated opening weekend total to $202 million worldwide.

“With the incredible success of ‘Minions’, the notion that home audiences are avoiding movie theaters due to Covid concerns may be abandoned,” said Paul Dergarabedian, senior media analyst at Comscore. back,” said Paul Dergarabedian, senior media analyst at Comscore.

Box office analysts wondered if this segment of moviegoers would still shun theaters after Disney and Pixar’s “Lightyear” only grossed $51 million in its domestic debut last month, $70 million and $85 million below expectations.

It’s unclear whether stiff competition for the box office made “Lightyear” less of a success or whether consumers were confused about the film’s release. After all, not a single Pixar film has been released in theaters since “Onward” in 2020. The animation studio’s final three films, “Soul,” “Luca,” and “Turning Red,” have all been released. released on the Disney+ streaming service.

“Minions: The Rise of Gru” represented 54 percent of total moviegoers in the country over the weekend, with 68% of ticket holders being members of family groups, according to data from EntTelligence.

Shawn Robbins, chief analyst at BoxOffice.com, said: “What this weekend has shown is a triumphant return to the cinemas, helping to pause any pandemic narratives. outdated and lengthy that parents and kids just want to watch movies at home,” said Shawn Robbins, principal analyst at BoxOffice.com. “When there’s the right content, people show up.”

The film is expected to gross an additional $20 million in ticket sales in the US and Canada on Monday, bringing its holiday weekend total to $128 million.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Minions: The Rise of Gru.”

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