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Rivian raises prices to hit pre-orders, angering existing customers

Rivian confirmed that announced a price increase on Tuesday will apply to existing builds as well as new ones, forcing customers who have placed orders to choose between even more discounts of up to 20% for vans or choose a lower spec configuration, hint voiced discontent among the first to accept.

Jiten Behl, Rivian Chief Growth Officer, said: “Like most other manufacturers, Rivian is facing inflationary pressures, rising component costs, and ongoing shortages and delays. ever for parts (including semiconductor chips)”. “The increase in cost and complexity due to these challenging circumstances requires an increase in the price of R1T and R1S models that we offer today – initial price set in 2018.”

Based on Green car reportthe adjustments will apply to all customers except those who are in the final step of a transaction – or “marked as completed”.

Rivian, in which holds a 20% stake, said the starting price of its R1T electric pickup truck has increased by about 17% and its R1S sport utility vehicle by about 20%. It said the price increase would affect most customers who had pre-ordered the vehicle.

While the announcement includes details on new equipment options being added to the configurator, including a new dual-engine option, Rivian also raised the price for the current four-engine setup by $12,000. Existing bookers can opt in to this Dual Engine Discovery package, with Standard the battery packages, starting at $67,500. The Standard Package offers only 260 miles per charge; Rivian does not disclose its exact capacity.

The dual-motor setup delivers over 600 horsepower and 600 pound-feet of torque, with a 0 to 60 time in about 4 seconds – so it’s still a very fast truck. And it’s still all-wheel drive, with one motor in each of the front and rear axles, but it obviously won’t have some of the capabilities of the quad at-the-wheel and its games. party, like a flashy tank.

Tesla and legacy automakers have also raised vehicle prices in the US to offset the high costs associated with logistics and supply chain disruptions, and authorized dealer often increase prices because of the scarcity of cars.

This article features a Reuters report.

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