Roopa Pemmaraju’s Namesake Label is a love letter to Indian artisans

Skilled artisans in India have long been unsung heroes in the fashion industry. We’ve seen their impressive embroidery and beadwork on the runways, on the red carpet and on shelves at luxury retail stores – but the sparkle and sparkle can’t be deceiving: Quality though of this craft is extremely high, but it reported the treatment of the workers responsible for it not like. Designer Roopa Pemmaraju want to change that.

She founded the eponymous brand in 2012 as a love letter to Indian artisans who are often forgotten or cast aside in the global supply chain. A slow-fashion luxury label, Roopa Pemmaraju specializes in flowing, dreamy and secluded gowns with traditional sarees-inspired prints, updating them in new color palettes each season. (More moody thinking, introspective colors for fall, bold and vibrant tones for spring.) In September, Pemmaraju launched its latest collection with whimsical prints and delicate flowers inspired by British gardens in India and hand-set Swarovski crystals throughout, at New York Fashion Week in September.


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